Mitsubishi has teamed up with creative advertising agency Grupo Gallegos to launch a new national advertising campaign specifically targeted at US Hispanics. The campaign will include television spots, print ads, and digital mediums, and it will continue through Mach 2015. This marks the first time in more than ten years that Mitsubishi has launched advertising targeted specifically at its Hispanic customer base.
Grupo Gallegos has headed Hispanic-focused campaigns for other large brands, like Clorox, Comcast, and Toshiba, and has previously worked with Mitsubishi on a small-scale campaign focused toward Hispanics in the Miami, Florida area.
“We are thrilled that when Mitsubishi Motors decided to increase their focus on the Hispanic market, they returned to Grupo Gallegos for support,” said John Gallegos, CEO and founder of Grupo Gallegos. “The Hispanic population represents a huge opportunity for brands to expand their consumer-base and increase sales, a fact that Mitsubishi Motors has embraced with this new national campaign and communication focus.”
According to Newsmaker.com, Grupo Gallegos’ Mitsubishi campaign will focus on the theme “My Mitsubishi,” playing on the “Mi” in Mitsubishi, which means “My” in Spanish. The ads encourage Latinos, who are known to grow up in large, influential families, to break away from their relatives’ well-intentioned advice, and find “their own lane” by selecting the Mitsubishi that’s right for them.
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