Deer Mating Season
This time of year marks deer mating season and we are likely to see them on the road more often than normal, especially at dawn and dusk. As a result, we should all keep our eyes peeled for these bounding animals and know what to do should we encounter them on the road.
- Don’t swerve. Notice we at Larry Jay Mitsubishi continue to emphasize slowing down rather than moving out of the deer’s way. That’s because it is better to stay in your lane and slow down than to try to change lanes or swerve around the deer. This could cause you to hit a vehicle in the lane beside you or place you in the path of oncoming traffic, causing more damage than if you were to hit the deer.
- Use your high beams. The key to avoiding a run-in with Bambi is to give yourself as much reaction time as possible. Using your high beams whenever possible will increase your chances of spotting a deer when it is still a ways from your vehicle. A deer’s eyes will reflect in the light, so even if they are still on the side of the road, you’ll have time to slow down in case they decide to dart in front of your vehicle.
- Check for more than one. Deer tend to travel together. If you see one, chances are there are others nearby. Even if the first deer has safely crossed the road, slow down in case another quickly follows.
Collisions with animals are unfortunate and we want them to be avoided. Since we know they are on the move during this season, let’s all be conscientious in watching for their beady eyes on the side of the road, ready to slow down to avoid accidents with deer.
2015 Mitsubishi Mirage
Mitsubishi is a brand typically associated with performance and off-road capability; however, the company offers some of the most practical and fuel-efficient cars on the road as well. Take the 2015 Mitsubishi Mirage, for example – the Mirage was recently credited to possess the top gas mileage of any car you find on the highway.
The 2015 Mirage fuel economy is due to its compact design and revolutionary engine. Despite having a complex front and rear suspension, and room for four passengers, the Mirage manages to weigh under a ton. Its aerodynamic design generates almost no wind resistance, yet at the same time, a subtle rear spoiler creates just enough down-force at high speeds.
The unique 1.2-liter MIVEC DOHC 3-cylinder engine featured in the new model is something rarely seen. It’s paired with a 5-speed continuously variable transmission to produce a jaw-dropping 37/44 mpg.
If you’re expecting to pay out the nose for the incredible 2015 Mirage fuel economy, think again. According to The Detroit News, the Mirage is the third lowest-priced vehicle in the US.
Want to take the new Mirage for a test drive? Hurry down to Larry Jay Mitsubishi before they’re gone.
2015 Mitsubishi Outlander Sport
Mitsubishi October sales were up a whopping 30.5% compared to last October, marking the brand’s best October sales since 2008 and its eighth consecutive month of year-over-year sales increases. A total of 6,199 units were sold.
The highlight performance of the month came from the Outlander Sport five-passenger compact crossover. As our best-selling vehicle here at Larry Jay Mitsubishi, we always expect the Outlander Sport to do well, but it surpassed all expectations last month by setting a new all-time October sales record and cinching its 13th consecutive month of year-over-year sales increases. With 2,468 units now in the hands of happy new owners, Outlander Sport sales in October were up 22.8% for the month and 24.8% year-to-date.
The Mitsubishi Lancer and Mirage were also notable for their great performances. The former’s sportiness and affordability earned it a 17.5% boost in sales while the latter’s fuel-efficiency and style helped it achieve its 12th consecutive month of sales of more than 1,000 units.
Mitsubishi has teamed up with creative advertising agency Grupo Gallegos to launch a new national advertising campaign specifically targeted at US Hispanics. The campaign will include television spots, print ads, and digital mediums, and it will continue through Mach 2015. This marks the first time in more than ten years that Mitsubishi has launched advertising targeted specifically at its Hispanic customer base.
Grupo Gallegos has headed Hispanic-focused campaigns for other large brands, like Clorox, Comcast, and Toshiba, and has previously worked with Mitsubishi on a small-scale campaign focused toward Hispanics in the Miami, Florida area.
“We are thrilled that when Mitsubishi Motors decided to increase their focus on the Hispanic market, they returned to Grupo Gallegos for support,” said John Gallegos, CEO and founder of Grupo Gallegos. “The Hispanic population represents a huge opportunity for brands to expand their consumer-base and increase sales, a fact that Mitsubishi Motors has embraced with this new national campaign and communication focus.”
According to Newsmaker.com, Grupo Gallegos’ Mitsubishi campaign will focus on the theme “My Mitsubishi,” playing on the “Mi” in Mitsubishi, which means “My” in Spanish. The ads encourage Latinos, who are known to grow up in large, influential families, to break away from their relatives’ well-intentioned advice, and find “their own lane” by selecting the Mitsubishi that’s right for them.
Are you ready to find the right car for you? Stop by Larry Jay Mitsubishi today to check out our lineup of exciting cars!