Archive for Mitsubishi News

Mitsubishi Recognized for Its Empowerment of Women Workers

Workplace diversity can be one of the most valuable strengths that a company possesses. Different perspectives can result in new ideas and strong strategies. That’s why Mitsubishi is so committed to increasing the diversity of its workforce.

These efforts were recently recognized, as Mitsubishi earned a position as an MSCI Japan Empowering Women Index constituent.

The MSCI Japan Empowering Women Index, or WIN for short, examines efforts by several Japanese companies to make the workplace a more welcoming and healthy environment for women. Mitsubishi has now been recognized by the organization for two years in a row, demonstrating the automaker’s commitment to making the workplace a better environment for women workers.

Roughly five years ago in July of 2014, Mitsubishi launched the Diversity Promotion Policy. This policy not only worked to make the workplace an improved environment for women but other groups of diverse workers as well. Mitsubishi followed the Act on the Promotion of Female Participation and Career Advancement in the Workplace for its women workforce in particular. This helped facilitate more time off for new and expecting mothers, as well as on-site facilities geared toward the female workers at Mitsubishi.

Mitsubishi plans to introduce new diversity efforts in the next upcoming years, and we here at Larry Jay Mitsubishi are certainly proud of these initiatives.

The Future of Mitsubishi is Called “Engelberg” | Charlotte, NC

2019 Mitsubishi Outlander - Charlotte, NC

Mitsubishi introduced the world’s first plug-in hybrid SUV with the Outlander PHEV, and now they’re pushing hybrid electric vehicle design to the next level with the Mitsubishi Engelberg. This March at the Geneva Auto Show, Mitsubishi unveiled its latest concept vehicle, the Engelberg Tourer. The concept vehicle is a plug-in hybrid SUV, celebrating the automaker’s twin-motor PHEV system.

Like the Outlander PHEV, the Engelberg Tourer incorporates a 2.4-liter gasoline engine and two electric motors — one mounted on each the front and rear axles. With such a configuration, the vehicle’s torque is split between the front and rear, providing intuitive and dynamic all-wheel drive. The Engelberg Tourer takes this smart system a step further: when a destination is inputted into the vehicle’s navigation system, the vehicle automatically uses weather, traffic, and road information to determine how it employs torque and battery power. While offering advanced, all-wheel drive performance, the Engelberg also offers impressive efficiency, delivering an all-electric driving range of 43.5 miles and total driving range of 435 miles with a fully-charged battery and full tank of gas.

Design-wise, the Engelberg Tourer definitely looks futuristic. The vehicle features a large black grille, distinctive and bold running lights, and dramatic contouring. Since the vehicle is named after a Swiss ski town, it also features a concealed roof carrier for snowboards.

While the Engelberg Tourer is just a concept, you can check out the latest Mitsubishi innovations at Larry Jay Mitsubishi.

Mitsubishi’s SUV Lineup Is Going Through A Growth Spurt

Mitsubishi’s SUV Lineup Is Going Through a Growth Spurt | Charlotte, NC

It’s no surprise that Mitsubishi Motors is placing its focus on SUVs and crossovers. The brand has found a lot of success with its affordable, well-equipped models, including the latest Eclipse Cross, which sold over 80,000 units globally just within its first year. Now, it seems Mitsubishi’s SUV lineup is growing once again.

At the Geneva International Motor Show in March, Mitsubishi has plans to unveil its latest SUV design. It has released a teaser image of the new model, which it has dubbed the Engelberg Tourer, after the famous Swiss winter resort. The image is a dark picture of the front end that highlights some bold LED light designs next to the grille and on the roof.

One thing that will help make this new model stand out from the crowd is its electric powertrain. In 2017, Mitsubishi showed off an electric concept called the e-Evolution Concept. It’s possiblethat  this design could be a hint of what we could see from the Engelberg Tourer.

The e-Evolution was powered using three advanced electric motors and a high-capacity battery system. It also came with all-wheel drive, active yaw control, and torque vectoring. Perhaps we will see these features in Mitsubishi’s new model.

The Engleberg Tourer isn’t available yet, but you can check out the rest of Mitsubishi’s SUVs at Larry Jay Mitsubishi.

Mitsubishi Celebrates Successful Sales in 2018

Mitsubishi Celebrates Successful Sales in 2018 | Larry Jay Mitsubishi | Charlotte, NC

The close of the 2019 calendar year marked a time for celebration for Mitsubishi: after six straight years of reputable profits in the United States, 2018 proved to be Mitsubishi’s best sales year for the past 11 years. Mitsubishi sold a remarkable 118,000 vehicles in the states during 2018, which is an impressive 15-percent increase from 2017.

Segment-Leading Crossovers

Mitsubishi’s remarkable line of crossovers helped the automaker achieve such sales success. The Outlander improved on its 2017 sales by over six percent, while its smaller sibling — the Outlander Sport — had its best sales year ever, posting an 18-percent increase. The smart and efficient Outlander PHEV also put up great numbers, selling 4,166 units for the year, and the all-new Mitsubishi Eclipse Cross more than doubled that number, selling 9,485 units for the year.

City-Savvy and Efficient Mirage Soars

The Mitsubishi Mirage pleased those looking for a fuel-efficient ride in 2018, so much so that the Automotive Science Group named the car Best Economic Performance Car and gave it the Best 5-All-Around Performance award. Together, the Mitsubishi Mirage and Mirage G4 reached 1,748 sales, which is a 70.9-percent increase from 2017.

Get Ready for 2019

Mitsubishi is poised to increase sales even further in 2019. Mitsubishi Motors President and CEO, Fred Diaz, expressed pride at the brand’s accomplishments this past year and confidence for the current year. “2018 was a banner year for Mitsubishi Motors in the U.S. […] Looking forward, we’re optimistic about the year ahead of us and continuing our sales momentum.”

Contact us at Larry Jay Mitsubishi for more news from the brand. Or to set up a test drive of a shiny new Eclipse, Outlander, or another model. Let’s hope that we can keep this trend up and make 2019 Mitsubishi’s best sales year too!

2019 Mitsubishi Outlander PHEV Named 2019 Green SUV of the Year

2019 Mitsubishi Outlander PHEV | Larry Jay Mitsubishi | Charlotte, NC

The 2019 Mitsubishi Outlander PHEV has long been hailed as an affordable eco-friendly vehicle, and now it has the title to prove it. The model recently won the Green SUV of the Year® award at the Los Angeles Auto Show. With this prestigious award under its belt, the Mitsubishi Outlander PHEV continues to prove its worth as a top family vehicle.

Green Car Journal names the top eco-friendly vehicle the prestigious Green SUV of the Year® each year. This year, the Mitsubishi Outlander PHEV was the clear choice. By providing an efficient driving experience at an affordable price, the 2019 Outlander PHEV stole the show.

“This prestigious award is a testament to the strong value of this vehicle, and reaffirms Mitsubishi’s commitment to an electric-powered future made up of innovative and affordable vehicles,” said Fred Diaz, president and CEO, Mitsubishi Motors North America.

The 2019 Mitsubishi Outlander PHEV won Green SUV of the Year® thanks to its 2.0-liter gasoline engine and Super All-Wheel Control system. The PHEV crossover earns up to an EPA-estimated 74 mpg-e*. The crossover can charge in as little as 25 minutes.

This isn’t the only award that the 2019 Outlander PHEV has gleaned this year. Prior to winning the Green SUV of the Year® award, the model won the Best Green Winter Vehicle award from the New England Motor Press Association.

Test-drive the 2019 Outlander PHEV for yourself when you stop by Larry Jay Mitsubishi.

*Combined fuel economy – Electricity + Gasoline

2018 Mitsubishi Outlander PHEV Wins Title of “Best Green Winter Vehicle”

Best Green Winter Vehicle

Mitsubishi hit the jackpot with the Outlander PHEV. The award-winning Mitsubishi Outlander already made waves in the SUV segment after its 2016 redesign, and the 2018 Mitsubishi Outlander PHEV was highly anticipated in the U.S. as the first-ever hybrid SUV at its price point. Now, it’s getting attention with a new accolade, as the New England Motor Press Association’s “Best Green Winter Vehicle.”

Winters aren’t as tough here in North Carolina as they are up in New England, but having a member of the hybrid segment that can handle hazardous weather and slippery road conditions always comes in handy. Features like traction control and all-wheel drive proved themselves capable when tested on New England roads in the wintertime. Plus, with add-ons like heated seats and side mirrors in addition to active driver assist features, as well as de-icers for the front and rear windshields, the Mitsubishi Outlander PHEV helps take the headache out of navigating slick roads.

The fact that the 2018 Mitsubishi Outlander PHEV provides hybrid fuel economy in addition to all of its SUV capabilities is what made it the clear winner of the “Best Green Winter Vehicle” award. Even though it’s summertime here in Charlotte, it never hurts to prepare yourself for winter driving later this year.

Mitsubishi Wins Awards for Innovation and Design

Mitsubishi Wins Awards

It’s never surprising when Mitsubishi wins awards. The brand is constantly revising its current lineup and updating with new vehicles to match the ever-evolving needs of the modern driver. So when Mitsubishi won two GOOD DESIGN awards this spring, the news came as no surprise.

The Chicago Athenaeum Museum of Architecture and Design GOOD DESIGN is an award program that started back in 1950. The contest awards brands that prioritize innovation, as well as progressive designs which help push the industry into new territory.

This year, Mitsubishi received one award for the new Eclipse Cross and one award for the GT-PHEV Concept. The 2018 Eclipse Cross is the newest vehicle in the Mitsubishi lineup. The new crossover takes its name from the Mitsubishi Eclipse, a beloved sport car no longer in production. The modern design of the Eclipse Cross pays homage to its namesake with a sleek design and performance functions such as available all-wheel drive.

The Mitsubishi GT-PHEV Concept debuted at the 2016 Paris Motor Show. It has no plans to be in production at any point, but rather serves as a model for the direction that Mitsubishi aims to go with design and innovation. Since the GT-PHEV Concept foreshadows the future of this pioneering company, it’s no wonder it received honors for influencing the design of the automotive industry as a whole.

Visit us at Larry Jay Mitsubishi to test drive the 2018 Eclipse Cross or to take one of the brand’s other stylish models for a whirl.

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross - Larry Jay Mitsubishi - Charlotte, NC

When a new car is born, a new advertising campaign is born as well. It’s one of the best and most efficient ways to spread the news about a fresh addition to the lineup. Mitsubishi recently shared some information about its upcoming ad campaign for the all-new Eclipse Cross.

 

The campaign is called “A Classic Reborn,” an apt title considering the circumstances surrounding the Mitsubishi Eclipse Cross, a crossover that slots between the Mitsubishi Outlander and the Outlander Sport models. While its design may be new, its name is not. The original Mitsubishi Eclipse was a beloved sports sedan that was discontinued a few years back.

 

But the new Mitsubishi Eclipse Cross was designed to meet more current needs. It’s still sporty in performance and appearance, but can accommodate lifestyles that require additional benefits of a crossover. That’s what Mitsubishi intends to share in its “A Classic Reborn” ad campaign, which will appear on its YouTube Channel and major television networks. Violin and piano play “I Wanna Rock” by Twisted Sister over shots of the Eclipse Cross driving in the night. The mysterious ad will engage the attention of viewers, letting them know that there’s a new Mitsubishi in town.

Contact us at Larry Jay Mitsubishi for the latest news about the Eclipse Cross reboot. You can also stop by to test drive your favorite 2018 Mitsubishi model.

Mitsubishi Evo Is Coming Back in a New Form

Mitsubishi Evo is coming back - Larry Jay Mitsubishi Charlotte, NC

2015 Lancer Evolution Shown

The Mitsubishi Lancer Evolution was one of the most beloved Mitsubishi models. This sports sedan had a big following, but it wasn’t enough to keep it in production. The last Evo rolled off the line in 2016. However, we have learned that there is a chance the Mitsubishi Evo is coming back, but in a new form.

Recently, in an interview with Motor1, Mitsubishi’s UK managing director, Lance Bradley, indicated that the Evo nameplate could make a comeback. If it did make a return, he claimed that it would be different than the previous Evo models.

“Our focus is on SUVs and electrified drivetrains, but it’s possible that there could be an option for a more performance-orientated version of one of the models,” Bradley elaborated. “The hybrid market is still developing, but an electric drivetrain is usually quicker than an internal combustion powertrain, so you can have some very exciting electrified drivetrains.”

Bradley went on to say that Evo fans are very attached to the model’s name. If Mitsubishi did resurrect the Evo moniker, it would need to be very careful with its choice. We would expect to see something spectacular that would be true to this ride’s heritage.

For more details about the possible Evo revival and to test drive our range of other models, stop by Larry Jay Mitsubishi.

What to Expect From Mitsubishi in 2018

What to Expect from Mitsubishi in 2018 0- Larry Jay Mitsubishi Blog

The 2017 model year is winding down which means automakers are ready to roll with new and improved 2018 models. Mitsubishi will be putting its 100th anniversary in the backseat as the automaker continues to innovate. Here’s a quick look at what to expect from Mitsubishi in 2018!

As expected, the Japanese brand will unveil new 2018 models for all vehicles except for those that will be leaving the production line. Unfortunately for the Mitsubishi Lancer, the 2017 model year will be its last.

There is reason for excitement and impatience though. A new crossover will join the ranks of the Mitsubishi Outlander and Outlander Sport in the 2018 model year. The 2018 Mitsubishi Eclipse slides onto roads with a sport-inspired design, precision handling, and room for the whole family. It isn’t the only change coming to the Mitsubishi crossover lineup though.

The 2018 Mitsubishi Outlander Sport will boast a refreshed designed. The model officially debuted at the New York International Auto Show earlier this year. It heads to dealership showrooms this fall and includes new features and safety technologies.

We here at Larry Jay Mitsubishi can’t wait to see what surprises are in store for the 2018 model year!

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