Mitsubishi Wins Awards for Innovation and Design
It’s never surprising when Mitsubishi wins awards. The brand is constantly revising its current lineup and updating with new vehicles to match the ever-evolving needs of the modern driver. So when Mitsubishi won two GOOD DESIGN awards this spring, the news came as no surprise.
The Chicago Athenaeum Museum of Architecture and Design GOOD DESIGN is an award program that started back in 1950. The contest awards brands that prioritize innovation, as well as progressive designs which help push the industry into new territory.
This year, Mitsubishi received one award for the new Eclipse Cross and one award for the GT-PHEV Concept. The 2018 Eclipse Cross is the newest vehicle in the Mitsubishi lineup. The new crossover takes its name from the Mitsubishi Eclipse, a beloved sport car no longer in production. The modern design of the Eclipse Cross pays homage to its namesake with a sleek design and performance functions such as available all-wheel drive.
The Mitsubishi GT-PHEV Concept debuted at the 2016 Paris Motor Show. It has no plans to be in production at any point, but rather serves as a model for the direction that Mitsubishi aims to go with design and innovation. Since the GT-PHEV Concept foreshadows the future of this pioneering company, it’s no wonder it received honors for influencing the design of the automotive industry as a whole.
Visit us at Larry Jay Mitsubishi to test drive the 2018 Eclipse Cross or to take one of the brand’s other stylish models for a whirl.