Mitsubishi is on a good run right now. After having one of their best years ever in 2015, thanks to the success of the Outlander and Outlander Sport, the company is optimistic as they look towards the new year. Mitsubishi US sales are predicted to reach the company’s goals of 100,000 units sold during the course of 2016. And armed with a new sales strategy and compact direction, Mitsubishi fully intends to accomplish those numbers.
When Mitsubishi says the company is on track to continue its current momentum, it means it. In the year of 2015, the brand’s numbers were up 23 percent, selling 95,342 units. The company has to raise those numbers by less than 5,000 units in order to achieve the goal of 100,000. With company goals now focusing on revamping Mitsubishi’s entire lineup to include more crossovers and less of anything else, and with crossovers trending as the industry’s most popular segment, Mitsubishi is poised to demolish the goals it has set so far.
Within the next four years, Mitsubishi plans on releasing five either entirely new or completely redesigned vehicles. Four of them are going to be crossovers, while three of them will all belong to the Outlander nameplate, including everything from the anticipated Outlander PHEV to a redesigned Outlander and Outlander Sport. Mitsubishi US sales are sure to rocket with these additions to the company’s already successful lineup.
Help Mitsubishi make their goal. Browse our inventory, then schedule a test drive today!
Mitsubishi March sales mark the 13th consecutive month of year-over-year sales increases! In fact, last month was Mitsubishi’s best March sales since 2007! Mitsubishi totaled 9,764 units sold, accounting for an 8.5 percent increase compared to March of last year.
Leading the way was none-other than the Outlander Sport with total sales of 3,226 units. In addition, the Mirage had its best sales month ever with 2,488 units sold. Mitsubishi hopes to maintain the positive trend moving into the second quarter.
In a recent press release, Executive Vice President MMNA Don Swearingen said, “Demand remains strong for our core models, and Mirage sales show that desire for affordable, economical and reliable transportation are still major purchasing motivators.”
With the 2016 Outlander coming soon, we expect to see the favorite crossover gain even more popularity! If you’re interested in any of the wonderful Mitsubishi models, visit us at Larry Jay Mitsubishi today!
2015 Mitsubishi Mirage
IHS Automotive has recognized Mitsubishi Motors North America, Inc. for having the highest model loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year. That’s a mouthful, but it boils down to this: when it comes to sub-compact cars; Mitsubishi Mirage owners are most likely to buy another Mitsubishi.
The non-luxury traditional sub-compact car segment is loaded with appealing options across a number of automakers, so the Mirage’s ability to keep its drivers coming back for more is quite the testament to the car’s reliability, dependability, and appealing features and options. In addition, the automaker’s 10 year/ 10,000 mile warranty certainly doesn’t hurt, and the Mirage’s unique design, impressive fuel economy and high safety ratings make it a top choice in its segment.
“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of MMNA in a news release. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”
Stop by Larry Jay Mitsubishi today to see for yourself why Mitsubishi Mirage loyalty is off the charts!
2015 Mitsubishi Outlander Sport
Mitsubishi October sales were up a whopping 30.5% compared to last October, marking the brand’s best October sales since 2008 and its eighth consecutive month of year-over-year sales increases. A total of 6,199 units were sold.
The highlight performance of the month came from the Outlander Sport five-passenger compact crossover. As our best-selling vehicle here at Larry Jay Mitsubishi, we always expect the Outlander Sport to do well, but it surpassed all expectations last month by setting a new all-time October sales record and cinching its 13th consecutive month of year-over-year sales increases. With 2,468 units now in the hands of happy new owners, Outlander Sport sales in October were up 22.8% for the month and 24.8% year-to-date.
The Mitsubishi Lancer and Mirage were also notable for their great performances. The former’s sportiness and affordability earned it a 17.5% boost in sales while the latter’s fuel-efficiency and style helped it achieve its 12th consecutive month of sales of more than 1,000 units.