Tag Archive for Mitsubishi

Mitsubishi Recognized for Its Empowerment of Women Workers

Workplace diversity can be one of the most valuable strengths that a company possesses. Different perspectives can result in new ideas and strong strategies. That’s why Mitsubishi is so committed to increasing the diversity of its workforce.

These efforts were recently recognized, as Mitsubishi earned a position as an MSCI Japan Empowering Women Index constituent.

The MSCI Japan Empowering Women Index, or WIN for short, examines efforts by several Japanese companies to make the workplace a more welcoming and healthy environment for women. Mitsubishi has now been recognized by the organization for two years in a row, demonstrating the automaker’s commitment to making the workplace a better environment for women workers.

Roughly five years ago in July of 2014, Mitsubishi launched the Diversity Promotion Policy. This policy not only worked to make the workplace an improved environment for women but other groups of diverse workers as well. Mitsubishi followed the Act on the Promotion of Female Participation and Career Advancement in the Workplace for its women workforce in particular. This helped facilitate more time off for new and expecting mothers, as well as on-site facilities geared toward the female workers at Mitsubishi.

Mitsubishi plans to introduce new diversity efforts in the next upcoming years, and we here at Larry Jay Mitsubishi are certainly proud of these initiatives.

2019 Mitsubishi Outlander PHEV Named Best Plug-In Hybrid | Charlotte, NC

2020 Mitsubishi Outlander PHEV | Larry Jay Mitsubishi | Charlotte, NC

It’s not every day an electrified vehicle gets to call itself the best plug-in hybrid, but the 2019 Mitsubishi Outlander PHEV recently took that title for itself. The New England Motor Press Association announced the winner of the “Best in Class Green Vehicle Hybrid or PHEV” at the Winter Vehicle Awards. The association seems to like the Outlander PHEV — they called it the Best Green Winter Vehicle at the same event in 2018.

 

The Winter Vehicle Awards are unique. They involve a vehicle-testing competition in New England, a region of the U.S. known for its harsh winters. With frigid temperatures and several inches of snow on the ground, New England makes for the perfect place to put vehicles to the test. According to the tests conducted this past winter, the 2019 Mitsubishi Outlander PHEV scored top marks, proving itself a capable and efficient plug-in hybrid.

 

So what makes the 2019 Mitsubishi Outlander PHEV the best plug-in hybrid? Especially when it comes to the winter months, the Mitsubishi Outlander PHEV helps out drivers by providing them more confidence through the Super All-Wheel Control system. Plus, since it’s affordable and spacious, this PHEV SUV is a perfect pick for families.

 

Want to learn more? You can schedule a test drive at Larry Jay Mitsubishi.

Reports Suggest Mitsubishi Plans to Resize SUV Lineup

Mitsubishi Outlander PHEV | Charlotte, NC

Crossovers and SUVs are quickly becoming some of the most popular and in-demand vehicles on the road today. As such, SUVs are a crucial part of any automaker’s lineup. In recent years, Mitsubishi heavily prioritized crossovers and SUVs, turning out favorites like the Outlander, the Outlander PHEV, and the Eclipse Cross. Now Mitsubishi wants to offer even more variety in its SUV lineup. To do so, it has announced plans to resize its entire lineup of crossovers and SUVs.

 

While SUVs like the Mitsubishi Outlander, Outlander Sport, and Eclipse Cross all offer distinct features that appeal to different lifestyles, they are all relatively similar in size. In order to further differentiate between these SUVs and make it easier for you to discover which is right for you, reports suggest that Mitsubishi plans to redesign the size differences between their SUVs.

 

Rumors claim that the Outlander is slated to increase in size while the Outlander Sport will become smaller. The Eclipse Cross, on the other, seems like it will stay the same.

 

Additional rumors suggest even more exciting changes to come to the Mitsubishi SUV lineup. For example, the Eclipse Cross is reportedly poised to see the addition of a Hybrid variant.

 

Ready to check out the latest innovations from Mitsubishi? Come visit us at Larry Jay Mitsubishi.

2019 Mitsubishi Outlander PHEV’s Battery Life Extended

Outlander PHEV’s battery life

There is no denying the growing popularity and allure of driving an electric car. For many people, they want to live a greener lifestyle, while others want to be able to save on fuel costs. Whatever your reason for wanting something electric, it is a good one. As the popularity increases, the technology improves. For the 2019 model year, the Mitsubishi Outlander PHEV’s battery life is getting even better.

Mitsubishi has announced a 10 percent increase in its battery capacity. This comes from a switch to a 2.4-liter Atkinson Cycle inline four-cylinder engine, compared to a 2.0-liter engine for the 2018 model year. With this new engine and its new 13.8 kWh battery pack, it will offer an electric driving range of 28 miles. The 2018 model has an electric range of 22 miles.

Along with its increased range, the Outlander PHEV is getting a boost in power, too. The electric motor’s output gets a boost of 10 percent to deliver 95 horsepower on its own. This brings the total output to 135 horsepower. The electric mode top speed has increased to 84 mph from just 78 mph last year.

The upgrades are not just performance related. The interior gets some updates, too. There will be new leather seats in the front and more climate control vents for back seat passengers to enjoy.

Stop by Larry Jay Mitsubishi to test-drive the 2019 Outlander PHEV.

2018 Mitsubishi Outlander PHEV Wins Title of “Best Green Winter Vehicle”

Best Green Winter Vehicle

Mitsubishi hit the jackpot with the Outlander PHEV. The award-winning Mitsubishi Outlander already made waves in the SUV segment after its 2016 redesign, and the 2018 Mitsubishi Outlander PHEV was highly anticipated in the U.S. as the first-ever hybrid SUV at its price point. Now, it’s getting attention with a new accolade, as the New England Motor Press Association’s “Best Green Winter Vehicle.”

Winters aren’t as tough here in North Carolina as they are up in New England, but having a member of the hybrid segment that can handle hazardous weather and slippery road conditions always comes in handy. Features like traction control and all-wheel drive proved themselves capable when tested on New England roads in the wintertime. Plus, with add-ons like heated seats and side mirrors in addition to active driver assist features, as well as de-icers for the front and rear windshields, the Mitsubishi Outlander PHEV helps take the headache out of navigating slick roads.

The fact that the 2018 Mitsubishi Outlander PHEV provides hybrid fuel economy in addition to all of its SUV capabilities is what made it the clear winner of the “Best Green Winter Vehicle” award. Even though it’s summertime here in Charlotte, it never hurts to prepare yourself for winter driving later this year.

Mitsubishi Wins Awards for Innovation and Design

Mitsubishi Wins Awards

It’s never surprising when Mitsubishi wins awards. The brand is constantly revising its current lineup and updating with new vehicles to match the ever-evolving needs of the modern driver. So when Mitsubishi won two GOOD DESIGN awards this spring, the news came as no surprise.

The Chicago Athenaeum Museum of Architecture and Design GOOD DESIGN is an award program that started back in 1950. The contest awards brands that prioritize innovation, as well as progressive designs which help push the industry into new territory.

This year, Mitsubishi received one award for the new Eclipse Cross and one award for the GT-PHEV Concept. The 2018 Eclipse Cross is the newest vehicle in the Mitsubishi lineup. The new crossover takes its name from the Mitsubishi Eclipse, a beloved sport car no longer in production. The modern design of the Eclipse Cross pays homage to its namesake with a sleek design and performance functions such as available all-wheel drive.

The Mitsubishi GT-PHEV Concept debuted at the 2016 Paris Motor Show. It has no plans to be in production at any point, but rather serves as a model for the direction that Mitsubishi aims to go with design and innovation. Since the GT-PHEV Concept foreshadows the future of this pioneering company, it’s no wonder it received honors for influencing the design of the automotive industry as a whole.

Visit us at Larry Jay Mitsubishi to test drive the 2018 Eclipse Cross or to take one of the brand’s other stylish models for a whirl.

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross - Larry Jay Mitsubishi - Charlotte, NC

When a new car is born, a new advertising campaign is born as well. It’s one of the best and most efficient ways to spread the news about a fresh addition to the lineup. Mitsubishi recently shared some information about its upcoming ad campaign for the all-new Eclipse Cross.

 

The campaign is called “A Classic Reborn,” an apt title considering the circumstances surrounding the Mitsubishi Eclipse Cross, a crossover that slots between the Mitsubishi Outlander and the Outlander Sport models. While its design may be new, its name is not. The original Mitsubishi Eclipse was a beloved sports sedan that was discontinued a few years back.

 

But the new Mitsubishi Eclipse Cross was designed to meet more current needs. It’s still sporty in performance and appearance, but can accommodate lifestyles that require additional benefits of a crossover. That’s what Mitsubishi intends to share in its “A Classic Reborn” ad campaign, which will appear on its YouTube Channel and major television networks. Violin and piano play “I Wanna Rock” by Twisted Sister over shots of the Eclipse Cross driving in the night. The mysterious ad will engage the attention of viewers, letting them know that there’s a new Mitsubishi in town.

Contact us at Larry Jay Mitsubishi for the latest news about the Eclipse Cross reboot. You can also stop by to test drive your favorite 2018 Mitsubishi model.

Mitsubishi Evo Is Coming Back in a New Form

Mitsubishi Evo is coming back - Larry Jay Mitsubishi Charlotte, NC

2015 Lancer Evolution Shown

The Mitsubishi Lancer Evolution was one of the most beloved Mitsubishi models. This sports sedan had a big following, but it wasn’t enough to keep it in production. The last Evo rolled off the line in 2016. However, we have learned that there is a chance the Mitsubishi Evo is coming back, but in a new form.

Recently, in an interview with Motor1, Mitsubishi’s UK managing director, Lance Bradley, indicated that the Evo nameplate could make a comeback. If it did make a return, he claimed that it would be different than the previous Evo models.

“Our focus is on SUVs and electrified drivetrains, but it’s possible that there could be an option for a more performance-orientated version of one of the models,” Bradley elaborated. “The hybrid market is still developing, but an electric drivetrain is usually quicker than an internal combustion powertrain, so you can have some very exciting electrified drivetrains.”

Bradley went on to say that Evo fans are very attached to the model’s name. If Mitsubishi did resurrect the Evo moniker, it would need to be very careful with its choice. We would expect to see something spectacular that would be true to this ride’s heritage.

For more details about the possible Evo revival and to test drive our range of other models, stop by Larry Jay Mitsubishi.

Is Charlotte One of the Best Places to Live in North Carolina?

best places to live in North Carolina - Larry Jay Mitsubishi Charlotte, NC

There is no denying that North Carolina is a spectacular place to live, considering its natural beauty and great people. However, not all cities and towns are the same or offer the best schools and communities. Recently, Niche.com created a list of the Best Places to Live in North Carolina based on schools, crime, and other factors. It then gave each town an overall grade between A+ and D-.

Let’s see how Charlotte faired.

  • Our beloved city was ranked a respectable #19. It earned an overall A grade and the schools got a B. Not too bad.
  • According to Niche.com, the #1 place to live in North Carolina is Morrisville. It received an A+ grade for both the overall town and its schools. Morrisville is a suburb of Raleigh.
  • Keeping close to Charlotte, the best suburb is Davidson. It ranks #12 and earned an overall A+ grade with an A for the school system.
  • This is another great Charlotte suburb and came in at #8. It has a small population with around 6,000 residents. It also earned an A+ overall grade with an A for its schools.
  • This is one of the larger Charlotte suburbs and was ranked #10.

 

Larry Jay Mitsubishi is proud to serve the city of Charlotte and the surrounding areas. Stop by our dealership to test drive the latest Mitsubishi models.

2018 Mitsubishi Outlander PHEV Is an Affordable Plug-in Hybrid

Outlander PHEV - Affordable plug-in hybrid - Larry Jay Mitsubishi, Charlotte, NC

While most of us want to drive fuel-efficient cars, they often come with a big price premium, especially fuel-efficient crossovers. That isn’t the case with the 2018 Mitsubishi Outlander PHEV.

The Outlander PHEV is an affordable plug-in hybrid that costs a lot less than its luxury hybrid counterparts, even before any tax incentives are considered. Even with its low cost, the Outlander PHEV comes well-equipped with features including leather seating, Apple CarPlay™ and Android Auto™ compatibility, blind-spot monitoring, rear cross-traffic alert, Bluetooth® connectivity, and heated front seats.

It is powered by a 2.0-liter four-cylinder engine and a pair of 60-kilowatt electric motors. Combined, the hybrid powertrain has an output of 197 horsepower. When fully charged, Mitsubishi says the Outlander PHEV has an electric driving range of 22 miles. Recharging can be done in a variety of ways, but when using DC fast-charging, you can get up to an 80% charge in less than half an hour.

The Outlander PHEV also comes standard with Super All-Wheel Control for superior handling in all road conditions. Inside, the cabin offers seating for five passengers with plenty of room for cargo in the rear.

The 2018 Mitsubishi Outlander PHEV is available now at Larry Jay Mitsubishi. Stop in to test drive this incredible, fuel-efficient crossover.

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