Mitsubishi hit the jackpot with the Outlander PHEV. The award-winning Mitsubishi Outlander already made waves in the SUV segment after its 2016 redesign, and the 2018 Mitsubishi Outlander PHEV was highly anticipated in the U.S. as the first-ever hybrid SUV at its price point. Now, it’s getting attention with a new accolade, as the New England Motor Press Association’s “Best Green Winter Vehicle.”
Winters aren’t as tough here in North Carolina as they are up in New England, but having a member of the hybrid segment that can handle hazardous weather and slippery road conditions always comes in handy. Features like traction control and all-wheel drive proved themselves capable when tested on New England roads in the wintertime. Plus, with add-ons like heated seats and side mirrors in addition to active driver assist features, as well as de-icers for the front and rear windshields, the Mitsubishi Outlander PHEV helps take the headache out of navigating slick roads.
The fact that the 2018 Mitsubishi Outlander PHEV provides hybrid fuel economy in addition to all of its SUV capabilities is what made it the clear winner of the “Best Green Winter Vehicle” award. Even though it’s summertime here in Charlotte, it never hurts to prepare yourself for winter driving later this year.
It’s never surprising when Mitsubishi wins awards. The brand is constantly revising its current lineup and updating with new vehicles to match the ever-evolving needs of the modern driver. So when Mitsubishi won two GOOD DESIGN awards this spring, the news came as no surprise.
The Chicago Athenaeum Museum of Architecture and Design GOOD DESIGN is an award program that started back in 1950. The contest awards brands that prioritize innovation, as well as progressive designs which help push the industry into new territory.
This year, Mitsubishi received one award for the new Eclipse Cross and one award for the GT-PHEV Concept. The 2018 Eclipse Cross is the newest vehicle in the Mitsubishi lineup. The new crossover takes its name from the Mitsubishi Eclipse, a beloved sport car no longer in production. The modern design of the Eclipse Cross pays homage to its namesake with a sleek design and performance functions such as available all-wheel drive.
The Mitsubishi GT-PHEV Concept debuted at the 2016 Paris Motor Show. It has no plans to be in production at any point, but rather serves as a model for the direction that Mitsubishi aims to go with design and innovation. Since the GT-PHEV Concept foreshadows the future of this pioneering company, it’s no wonder it received honors for influencing the design of the automotive industry as a whole.
When a new car is born, a new advertising campaign is born as well. It’s one of the best and most efficient ways to spread the news about a fresh addition to the lineup. Mitsubishi recently shared some information about its upcoming ad campaign for the all-new Eclipse Cross.
The campaign is called “A Classic Reborn,” an apt title considering the circumstances surrounding the Mitsubishi Eclipse Cross, a crossover that slots between the Mitsubishi Outlander and the Outlander Sport models. While its design may be new, its name is not. The original Mitsubishi Eclipse was a beloved sports sedan that was discontinued a few years back.
But the new Mitsubishi Eclipse Cross was designed to meet more current needs. It’s still sporty in performance and appearance, but can accommodate lifestyles that require additional benefits of a crossover. That’s what Mitsubishi intends to share in its “A Classic Reborn” ad campaign, which will appear on its YouTube Channel and major television networks. Violin and piano play “I Wanna Rock” by Twisted Sister over shots of the Eclipse Cross driving in the night. The mysterious ad will engage the attention of viewers, letting them know that there’s a new Mitsubishi in town.
The Mitsubishi Lancer Evolution was one of the most beloved Mitsubishi models. This sports sedan had a big following, but it wasn’t enough to keep it in production. The last Evo rolled off the line in 2016. However, we have learned that there is a chance the Mitsubishi Evo is coming back, but in a new form.
Recently, in an interview with Motor1, Mitsubishi’s UK managing director, Lance Bradley, indicated that the Evo nameplate could make a comeback. If it did make a return, he claimed that it would be different than the previous Evo models.
“Our focus is on SUVs and electrified drivetrains, but it’s possible that there could be an option for a more performance-orientated version of one of the models,” Bradley elaborated. “The hybrid market is still developing, but an electric drivetrain is usually quicker than an internal combustion powertrain, so you can have some very exciting electrified drivetrains.”
Bradley went on to say that Evo fans are very attached to the model’s name. If Mitsubishi did resurrect the Evo moniker, it would need to be very careful with its choice. We would expect to see something spectacular that would be true to this ride’s heritage.
While most of us want to drive fuel-efficient cars, they often come with a big price premium, especially fuel-efficient crossovers. That isn’t the case with the 2018 Mitsubishi Outlander PHEV.
The Outlander PHEV is an affordable plug-in hybrid that costs a lot less than its luxury hybrid counterparts, even before any tax incentives are considered. Even with its low cost, the Outlander PHEV comes well-equipped with features including leather seating, Apple CarPlay™ and Android Auto™ compatibility, blind-spot monitoring, rear cross-traffic alert, Bluetooth® connectivity, and heated front seats.
It is powered by a 2.0-liter four-cylinder engine and a pair of 60-kilowatt electric motors. Combined, the hybrid powertrain has an output of 197 horsepower. When fully charged, Mitsubishi says the Outlander PHEV has an electric driving range of 22 miles. Recharging can be done in a variety of ways, but when using DC fast-charging, you can get up to an 80% charge in less than half an hour.
The Outlander PHEV also comes standard with Super All-Wheel Control for superior handling in all road conditions. Inside, the cabin offers seating for five passengers with plenty of room for cargo in the rear.
Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.
Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.
While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.
Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.
They say only two things are certain in life: death and taxes. But there’s a third thing missing from that quote, and that’s gasoline. Anyone driving a gas-powered vehicle has to fill up their tank, and that’s just unavoidable. But perhaps you can fill yours less often by learning how to save fuel when you drive. Next time you’re cruising in your Lancer from Larry Jay Mitsubishi, follow these guidelines for better gas mileage.
The heavier your car is, the more gas it needs to move. If you’re the type of person who leaves clutter in the trunk or back seat, you’re wasting gas. Clean out your car for less drag and better efficiency.
Cool Off the Right Way
Windows up or windows down? It’s the age-old question. The truth is, it depends on the speed. If you’re driving at highway speeds, having the windows down makes a vehicle less aerodynamic and therefore uses more gas. In this case air conditioning is more efficient. However, when driving in town, it’s better to do windows rather than AC.
Check Your Tire Pressure
Under-inflated tires aren’t functioning as well as they could be, and require more gas from the car to function. Check your tires’ PSI regularly to make sure your tires are inflated properly and giving your car the best mile to the gallon possible.
Is it December already? As temperatures drop, you might want to take the time to get some winter car prep time before the freezing temperatures of January and February move in. Extreme cold can have a big impact on the inner-workings of your vehicle, so it’s best to be prepared.
Check Your Fluids
It’s best to have your vehicle in top working conditions during the colder months so you have one less thing to worry about. Keep your gas above half a tank, top off your oil, keep an eye on your coolant, and next time you get your car serviced…
Having good grip between your tires and the road is crucial in hazardous road conditions. Cold also makes tires deflate faster, so keep on top of your tire pressure.
Pack a Winter Emergency Kit
Accidents still happen even if you stay on top of maintenance and do everything right. In those cases, you should have things like blankets, water bottles, a flashlight, and other emergency supplies packed and in your trunk.
Winter car prep will help you and your vehicle get through the cold winter months easier and safer than ever.
The Mitsubishi Lancer has been sold over many names since it was first revealed in 1973, but its powerful performance and innovative design have always been a staple for this compact model. Today, the Mitsubishi Lancer is one of the smartest cars on the road.
When the Mitsubishi Lancer was first released, it was designed to compete with other economy cars at the time, offering a few engine options and body styles. But as the decade went on and into the next, the Lancer spread globally, and its design became more aggressive.
By the ‘90s, the Lancer had become a racing champion, with the Lancer EVO winning a handful of consecutive titles between 1996 and 1999. The Lancer EVO’s technology continued to raise the bar for the industry, offering superior handling and control.
Overtime, the Mitsubishi Lancer held its title as one of the sharpest, most clever vehicles on both the road and the tracks, leading up to today – where you will find the 2017 Mitsubishi Lancer.
The latest model is built on the Lancer’s legacy while also reflecting the needs of the contemporary driver, with excellent available all-wheel drive abilities and one of the best warranties in the entire industry.
To learn more about Mitsubishi Lancer history or to check out the latest model, contact us or visit us anytime at Larry Jay Mitsubishi.