Tag Archive for Mitsubishi

Why Mitsubishi Has Succeeded for a Century

100 Years of Mitsubishi

 

Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.

 

Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.

 

While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.

 

Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.

 

How to Save Fuel

How to Save FuelThey say only two things are certain in life: death and taxes. But there’s a third thing missing from that quote, and that’s gasoline. Anyone driving a gas-powered vehicle has to fill up their tank, and that’s just unavoidable. But perhaps you can fill yours less often by learning how to save fuel when you drive. Next time you’re cruising in your Lancer from Larry Jay Mitsubishi, follow these guidelines for better gas mileage.

 

Eliminate Weight

 

The heavier your car is, the more gas it needs to move. If you’re the type of person who leaves clutter in the trunk or back seat, you’re wasting gas. Clean out your car for less drag and better efficiency.

 

Cool Off the Right Way

 

Windows up or windows down? It’s the age-old question. The truth is, it depends on the speed. If you’re driving at highway speeds, having the windows down makes a vehicle less aerodynamic and therefore uses more gas. In this case air conditioning is more efficient. However, when driving in town, it’s better to do windows rather than AC.

 

Check Your Tire Pressure

 

Under-inflated tires aren’t functioning as well as they could be, and require more gas from the car to function. Check your tires’ PSI regularly to make sure your tires are inflated properly and giving your car the best mile to the gallon possible.

Winter Car Prep Tips for Drivers

person cleans frozen windshield - winter car prep

Is it December already? As temperatures drop, you might want to take the time to get some winter car prep time before the freezing temperatures of January and February move in. Extreme cold can have a big impact on the inner-workings of your vehicle, so it’s best to be prepared.

Check Your Fluids

It’s best to have your vehicle in top working conditions during the colder months so you have one less thing to worry about. Keep your gas above half a tank, top off your oil, keep an eye on your coolant, and next time you get your car serviced…

Switch to Winter-Grade Oil and Wiper Fluid

As part of your fluids check, you should definitely switch over your oil and windshield wiper fluid. Winter-grade oil will be more effective in freezing temperatures, and the wiper fluid you use year-round might freeze on your windshield in extreme conditions.

Gauge Tread Depth and Tire Pressure

Having good grip between your tires and the road is crucial in hazardous road conditions. Cold also makes tires deflate faster, so keep on top of your tire pressure.

Pack a Winter Emergency Kit

Accidents still happen even if you stay on top of maintenance and do everything right. In those cases, you should have things like blankets, water bottles, a flashlight, and other emergency supplies packed and in your trunk.

Winter car prep will help you and your vehicle get through the cold winter months easier and safer than ever.

Mitsubishi Lancer History and Today: A Look at the Road’s Brightest

Mitsubishi Lancer History

The Mitsubishi Lancer has been sold over many names since it was first revealed in 1973, but its powerful performance and innovative design have always been a staple for this compact model. Today, the Mitsubishi Lancer is one of the smartest cars on the road.

 

When the Mitsubishi Lancer was first released, it was designed to compete with other economy cars at the time, offering a few engine options and body styles. But as the decade went on and into the next, the Lancer spread globally, and its design became more aggressive.

 

By the ‘90s, the Lancer had become a racing champion, with the Lancer EVO winning a handful of consecutive titles between 1996 and 1999. The Lancer EVO’s technology continued to raise the bar for the industry, offering superior handling and control.

 

Overtime, the Mitsubishi Lancer held its title as one of the sharpest, most clever vehicles on both the road and the tracks, leading up to today – where you will find the 2017 Mitsubishi Lancer.

 

The latest model is built on the Lancer’s legacy while also reflecting the needs of the contemporary driver, with excellent available all-wheel drive abilities and one of the best warranties in the entire industry.

 

To learn more about Mitsubishi Lancer history or to check out the latest model, contact us or visit us anytime at Larry Jay Mitsubishi.

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

In its prime, the Mitsubishi Lancer Evo was a regular competitor in the market for road and rally cars. The rivalry between the Evo and Subaru’s Impreza- based WRX was heated, and it was always interesting to see what each company would do to outperform the other.

 

Unfortunately, Mitsubishi has decided to discontinue the Evo to focus on other concepts and designs. While this is disappointing for Evo fans everywhere, Mitsubishi has some pretty cool plans for the future.

 

Mitsubishi Concept GC-PHEV

 

This next-generation full-size SUV is poised to change the way that people think about SUVs. It’s based on a front engine, rear-wheel layout plug-in hybrid EV system, and it will feature advanced “connected car” technology.

 

Mitsubishi Concept AR

 

This next-generation multi-purpose vehicle utilizes a hybrid system, and it will feature a danger detection system to keep drivers safe.

 

Mitsubishi Concept GR-HEV

 

This Sport Utility Truck seamlessly blends all of the great features of Mitsubishi’s Triton, while also providing the comfort and style of an SUV.

 

Mitsubishi Concept CA-MiEV

 

The design of this vehicle is a strong indication of the direction in which Mitsubishi believes that cars are going. It is a purely electric vehicle with a deep, sophisticated, and clean exterior.

 

While it’s disappointing that Mitsubishi discontinued the Evo, there are plenty of great designs ahead for fans to look forward to!

Outlander Sport Wins Yankee Value Award Again

Outlander Sport Wins Yankee Value Award Again

 

One simple way to help make things easier for car shoppers is vehicle awards. When automotive experts give out awards to certain makes and models, it can help shoppers quickly find the best vehicles in the segment. The 2016 Mitsubishi Outlander Sport for the second year in a row has won the Yankee Value Award from the New England Motor Press Association (NEMPA).

 

The Yankee Value Award is given to the vehicle that represents the hardy New England spirt. In addition, a vehicle must present a strong case for its “value proposition.” This is true for the Outlander Sport. It comes at an affordable price while still delivering an exceptional 10-year/100,000-mile limited powertrain warranty along with a variety of features and eye-catching styling.

 

“Outlander Sport continues to prove why it’s our sales leader,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “Reliability, quality, competitive pricing and cost of ownership are at the core of Outlander Sport; to be recognized for providing exemplary value in such a competitive CUV segment proves Mitsubishi is providing consumers with what they not only want, but need.”

 

To see for yourself what makes the 2016 Mitsubishi Outlander Sport such an award-worthy vehicle, take it out for a test drive today at Larry Jay Mitsubishi.

Best Mitsubishi Models for Families

Best Mitsubishi Models for Families

We know buying a family hauler is tough. You need something roomy and comfortable, efficient enough to fit in your gas budget, and safe enough to drive around the kids. Here’s a ranking of the best Mitsubishi models for family transportation, starting with the best.

Outlander and Outlander Sport: The Outlander Sport is the most popular Mitsubishi model on the market right now, and for good reason. Both the Outlander and its Sport sibling were totally redesigned to stand out in the crossover segment.

Mirage G4: While not as spacious as a crossover like the Outlander, the Mirage G4 is a roomy and efficient sedan with plenty of trunk space.

Mirage: The hatchback twin of the G4 offers less storage space, but city-smart dimensions and a surprisingly spacious cabin.

Lancer and Lancer Evolution: While these two nameplates are designed more for sporty thrills than convenience, you can make them daily drivers thanks to standard AWD and high fuel ratings.

i-MiEV: Forget about filling up completely with the i-MiEV’s range of 115 MPGe. However, cramped seating and small dimensions make this less family-friendly.

If you’re still not sure which of the best Mitsubishi models are for you, swing by Larry Jay Mitsubishi for a test drive. Our associates would be happy to guide you through the process.

Mitsubishi Charity Efforts

Mitsubishi Charity Efforts

Mitsubishi, in addition to providing its consumer base with quality products, seeks to contribute to the betterment of the communities it serves. From protecting the environment to encouraging employee representatives to take part in their local volunteering services, Mitsubishi charity efforts run the full spectrum of causes.

Environmental Charter: Drafted in 1996 and updated in 2010, the charter outlines Mitsubishi’s goal to reduce its impact on the environment.

Alberta-Pacific Forest Industries Inc.: A joint venture, Mitsubishi supports this organization that manages 13.6 million acres of preserved wilderness in Canada.

MC Foundation for the Americas: An organization founded to cover both the social and physical aspects of environmentalism, the Foundation for the Americas not only conserves the environment, but educates individuals on how they can help as well.

Matching Gifts Program: Mitsubishi matches employee donation to any non-proft organization, two dollars for every one dollar donated.

Representative Community Involvement: All Mitsubishi employees are encouraged to take part in their local communities and volunteer their time to making a better world.

Mitsubishi charity efforts extend beyond those listed above, encapsulating poverty and human rights as well as other environmentalist efforts. Mitsubishi is sure to continue its contribution to various causes in the future.

Mitsubishi Outlander Capabilities Make It Great for Road Trips

Mitsubishi Outlander Capabilities Make It Great for Road Trips

Wondering which Mitsubishi model is best for a road trip? Check out the new Outlander. With tons of space for storage, a comfortable interior, the latest in entertainment, and excellent fuel economy, you can make any trip more enjoyable as long as you drive the Mitsubishi Outlander.

According to Mitsubishi, the 2016 Outlander has over 100 new improvements and upgrades, ranging from a new style to a fine-tuned engine. With four basic trims—including ES, SE, SEL, and GT S-AWC—you can pick and choose which features you like. And, perhaps best of all, the Outlander has a refined and sophisticated interior, with exclusive materials and comfort like never before.

Mitsubishi Outlander capabilities are one major reason to consider this model for your next road trip. This crossover has a seating capacity of seven, it can tow up to 3,500 pounds when properly equipped, and it gets up to 31 highway mpg. Plus, the Outlander also comes with Super-All Wheel Control (S-AWC) to help you tackle tough terrain and harsh weather.

What else sets the Outlander apart? This model received an IIHS Top Safety Pick+ rating thanks to a range of safety features. This will definitely provide added peace of mind on any road trip. Plus, the Outlander has intelligent entertainment options like a 6.1-inch touch panel display audio system, HD Radio, Rockford Fosgate Premium audio, and more. An additional navigation option and Eco-Mode let you have better control than ever as well.

Experience the full potential of your next road trip in the new Outlander. What are you waiting for? Get your model today.

2016 Mitsubishi Outlander Named Best Value on Road

2016 Outlander PHEV

 

The Mitsubishi Outlander is a much-loved vehicle, and it’s getting recognized. The 12th Annual Active Lifestyle Vehicle of the Year awards awarded the 2016 Mitsubishi Outlander with the “Best Value on the Road” award.

The Annual Active Lifestyle awards take place over two-days, where journalists and athletes test-drive different vehicles. The vehicles are driven in basically all environments, from highways to city streets to off-road courses.

The vehicles were judged for a number of features, from seating to cargo capability to versatility. The cars that win are those that are best for people with an active lifestyle. The program exists to give automakers a chance to see what people with active lifestyles want and need in a car.

So, why the Mitsubishi Outlander? Because it performs well and saves you money. The Mitsubishi Outlander gives you great versatility in its cargo space and the Super All-Wheel Control system gives you ultimate control.

“It’s exciting to see the 2016 Outlander resonate so well among this group of active people,” said Don Swearingen, executive vice president of Mitsubishi Motors North America.

Did you find this article informative? Learn more about the Outlander PHEV on our website!

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