Have you ever test-driven a potential new car, only to have a rap artist freestyle a list of its perks and features to you? Neither have we, but thanks to a collaboration between Mitsubishi and That Girl Lay Lay, the new Mitsubishi ad campaign “Punking the Test Drive” is taking drivers by surprise.
Alaya “That Girl Lay Lay” High is an 11-year-old girl who also
happens to be the music industry’s youngest-ever female rap artist with a
record deal. She’s following in the footsteps of previous Mitsubishi
collaborators like freestyle rapper Harry Mack and reputable voice-over
narrator Jon Bailey in providing a new and entertaining experience for test
drivers. But That Girl Lay Lay brings her own brand of surprises to the table.
Posing as a Mitsubishi sales associate’s daughter, she joins families as they
ride in the 2019 Mitsubishi Outlander — until her “father” switches on the
sound system for a “test,” giving her an instrumental to which she can rattle
off the Outlander’s long list of features in style.
The new Mitsubishi ad brings a fun, upbeat flair to your average car commercial, and the surprise and joy on the drivers’ and passengers’ faces are genuine. Test-drive a new Mitsubishi model for yourself at Larry Jay Mitsubishi to see what all of the hype is about.
Summer is here, which means plenty of fun-filled days spent outdoors. And if you love the outdoors, you probably love camping. Here are some ideal Mitsubishi models for camping so that you can have the ultimate summer adventure.
The Outlander Sport is the ideal crossover. It’s the in-between size that’s sure to fit your camping gear. A roomy cargo area leaves room for a small or large tent plus chairs, blankets, and any other must-have camping gear. Plus its “sporty” suspension is sure to handle off-roads like a pro.
If you’re going for a big camping adventure, you’ll want the big space that comes with the Outlander. This SUV has 63.3 cubic feet of space with all seats down, leaving plenty of room for camping cargo. But if you want to bring friends, no problem! With versatile seating, there’s room for friends and their gear.
The 2016 Outlander features include the best in safety, comfort, and technology among other things. Whether you’re navigating tight city streets or cruising on the open road, the Outlander is right for you.
According to Mitsubishi, the 2016 model features a RISE body construction to greatly enhance passenger protection. By absorbing energy in the event of a collision, everyone is as safe as possible. Plus, active stability control monitors grip and tire spin to ensure that you always have traction.
In addition to seven-passenger seating, the Outlander comes with added cabin quietness, automatic climate control, and optional heated windshield de-icing among other things. You won’t want to leave the driver’s seat.
Finally, this most is one of the most technologically advanced models Mitsubishi has ever made. With a 6.1-inch touch panel display, rearview camera, selectable eco-mode, and optional Rockford Fosgate Premium Audio, you’ll have everything you need. Don’t settle for anything less than the new 2016 Outlander.
If you caught the latest Mitsubishi Super Bowl ad, you might’ve been wondering: are they really going to live tweet a pizza delivery driver? Believe it or not, Mitsubishi actually did, just to prove that it has one of America’s safest CUVs.
According to Mitsubishi, the Mitsubishi Outlander safety features are some of the best on the market, one of the reasons it was an IIHS Top Safety Pick +. Equipped with Forward Collision Mitigation and other advanced technologies, avoiding accidents is easier than ever.
Because of the terrible conditions in Boston, Mitsubishi was concerned about the hard-working pizza drivers, especially during the big game. “During the biggest sporting event of the year, nobody has more to lose than one man – not the players, not the coaches, not even the advertisers spending millions and millions of dollars,” read Mitsubishi’s ad. “We’re talking about the pizza guy.”
It might seem odd at first, but Mitsubishi makes a good point. Not only will people want their pizzas as quick as possible, but people rarely stop to think about the real expense of ordering food in bad weather conditions. By giving one lucky driver the new Mitsubishi Outlander, he was as safe as possible during the big game.
Test drive a 2015 Outlander here at Larry Jay Mitsubishi to check out the safety features first hand.