If you caught the latest Mitsubishi Super Bowl ad, you might’ve been wondering: are they really going to live tweet a pizza delivery driver? Believe it or not, Mitsubishi actually did, just to prove that it has one of America’s safest CUVs.
According to Mitsubishi, the Mitsubishi Outlander safety features are some of the best on the market, one of the reasons it was an IIHS Top Safety Pick +. Equipped with Forward Collision Mitigation and other advanced technologies, avoiding accidents is easier than ever.
Because of the terrible conditions in Boston, Mitsubishi was concerned about the hard-working pizza drivers, especially during the big game. “During the biggest sporting event of the year, nobody has more to lose than one man – not the players, not the coaches, not even the advertisers spending millions and millions of dollars,” read Mitsubishi’s ad. “We’re talking about the pizza guy.”
It might seem odd at first, but Mitsubishi makes a good point. Not only will people want their pizzas as quick as possible, but people rarely stop to think about the real expense of ordering food in bad weather conditions. By giving one lucky driver the new Mitsubishi Outlander, he was as safe as possible during the big game.
Test drive a 2015 Outlander here at Larry Jay Mitsubishi to check out the safety features first hand.