Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.
Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.
While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.
Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.
The Mitsubishi Lancer has been sold over many names since it was first revealed in 1973, but its powerful performance and innovative design have always been a staple for this compact model. Today, the Mitsubishi Lancer is one of the smartest cars on the road.
When the Mitsubishi Lancer was first released, it was designed to compete with other economy cars at the time, offering a few engine options and body styles. But as the decade went on and into the next, the Lancer spread globally, and its design became more aggressive.
By the ‘90s, the Lancer had become a racing champion, with the Lancer EVO winning a handful of consecutive titles between 1996 and 1999. The Lancer EVO’s technology continued to raise the bar for the industry, offering superior handling and control.
Overtime, the Mitsubishi Lancer held its title as one of the sharpest, most clever vehicles on both the road and the tracks, leading up to today – where you will find the 2017 Mitsubishi Lancer.
The latest model is built on the Lancer’s legacy while also reflecting the needs of the contemporary driver, with excellent available all-wheel drive abilities and one of the best warranties in the entire industry.
To learn more about Mitsubishi Lancer history or to check out the latest model, contact us or visit us anytime at Larry Jay Mitsubishi.
By Wisconsin Center for Film and Theater Research – http://www.wisconsinhistory.org/whi/fullRecord.asp?id=105441, Public Domain, https://commons.wikimedia.org/w/index.php?curid=29853603
This month we wanted to take the time to talk about some of the famous women in automotive history.
- Mary Anderson. In 1903, this woman invented something that is used on every single car in the world today—the windshield wiper. Her version was a swinging arm with a rubber blade that was manually operated from inside the car. So, the next time you switch on your wipers, think about automotive pioneer Mary Anderson.
- Florence Lawrence. Silent film star Florence Lawrence purchased her first car in 1913 and realized it was missing some important safety features—turn signals and brake lights. So, she invented. Her simple invention didn’t actually involve lights, but was an “auto signaling arm” that would raise a sign indicating which direction the driver was going to turn. The brake signal raised a “stop” sign.
- Helene Rother. In 1943, she was hired as the first female automotive designer. She was originally a French jewelry designer, but GM hired her to design some elegant interiors for upscale cars. She spent much of the rest of her career on automotive interior design.
- Denise McCluggage. She was one of the most celebrated racers of the 1950s, conquering the most difficult tracks all over the world.
As you can see, women played a vital role in making the automotive industry what it is today.