People like Mitsubishi. Two million of them do, at least. How do we know that? Run over to the Mitsubishi Facebook page and look for yourself if you don’t already frequent it. The page is fairly recent (2007) and received one million likes since this past February. The Automaker calls it “a significant social media milestone.” But that’s not the only sign the Japanese automaker is on the up and up.
Mitsubishi has seen sales growth that is “among the highest sales growth experienced by any car company in America.” Numbers have grown more than 30% over the last year.
The social media milestone was not just happenstance; it was a conscious decision for Mitsubishi to make the USA page something different, something special. Don Swearingen, executive vice-president of Mitsubishi Motors of North American, said, “We have made a concerted effort to make the Mitsubishi Motors page a fun and informative destination on Facebook.” It sure worked, Mr. Swearingen.
We at Larry Jay Mitsubishi recommend you like the Mitsubishi USA Facebook page if you don’t already. Let’s hit three million soon!