Tag Archive for 2014

Mitsubishi Mirage Loyalty: Buyers Keep Coming Back for More

Mitsubishi Mirage loyalty

2015 Mitsubishi Mirage

IHS Automotive has recognized Mitsubishi Motors North America, Inc. for having the highest model loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year. That’s a mouthful, but it boils down to this: when it comes to sub-compact cars; Mitsubishi Mirage owners are most likely to buy another Mitsubishi.

The non-luxury traditional sub-compact car segment is loaded with appealing options across a number of automakers, so the Mirage’s ability to keep its drivers coming back for more is quite the testament to the car’s reliability, dependability, and appealing features and options. In addition, the automaker’s 10 year/ 10,000 mile warranty certainly doesn’t hurt, and the Mirage’s unique design, impressive fuel economy and high safety ratings make it a top choice in its segment.

“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of MMNA in a news release. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”

Stop by Larry Jay Mitsubishi today to see for yourself why Mitsubishi Mirage loyalty is off the charts!

How to Avoid Accidents with Deer During Deer Mating Season

avoid Accidents with deer

Deer Mating Season

This time of year marks deer mating season and we are likely to see them on the road more often than normal, especially at dawn and dusk. As a result, we should all keep our eyes peeled for these bounding animals and know what to do should we encounter them on the road.

  1. Don’t swerve. Notice we at Larry Jay Mitsubishi continue to emphasize slowing down rather than moving out of the deer’s way. That’s because it is better to stay in your lane and slow down than to try to change lanes or swerve around the deer. This could cause you to hit a vehicle in the lane beside you or place you in the path of oncoming traffic, causing more damage than if you were to hit the deer.
  2. Use your high beams. The key to avoiding a run-in with Bambi is to give yourself as much reaction time as possible. Using your high beams whenever possible will increase your chances of spotting a deer when it is still a ways from your vehicle. A deer’s eyes will reflect in the light, so even if they are still on the side of the road, you’ll have time to slow down in case they decide to dart in front of your vehicle.
  3. Check for more than one. Deer tend to travel together. If you see one, chances are there are others nearby. Even if the first deer has safely crossed the road, slow down in case another quickly follows.

Collisions with animals are unfortunate and we want them to be avoided. Since we know they are on the move during this season, let’s all be conscientious in watching for their beady eyes on the side of the road, ready to slow down to avoid accidents with deer.

Mitsubishi Numbers Up 30.5 Percent with Help from Outlander Sport Sales in October

Outlander Sport Sales in October

2015 Mitsubishi Outlander Sport

Mitsubishi October sales were up a whopping 30.5% compared to last October, marking the brand’s best October sales since 2008 and its eighth consecutive month of year-over-year sales increases. A total of 6,199 units were sold.

The highlight performance of the month came from the Outlander Sport five-passenger compact crossover. As our best-selling vehicle here at Larry Jay Mitsubishi, we always expect the Outlander Sport to do well, but it surpassed all expectations last month by setting a new all-time October sales record and cinching its 13th consecutive month of year-over-year sales increases. With 2,468 units now in the hands of happy new owners, Outlander Sport sales in October were up 22.8% for the month and 24.8% year-to-date.

The Mitsubishi Lancer and Mirage were also notable for their great performances. The former’s sportiness and affordability earned it a 17.5% boost in sales while the latter’s fuel-efficiency and style helped it achieve its 12th consecutive month of sales of more than 1,000 units.