The close of the 2019 calendar year marked a time for celebration for Mitsubishi: after six straight years of reputable profits in the United States, 2018 proved to be Mitsubishi’s best sales year for the past 11 years. Mitsubishi sold a remarkable 118,000 vehicles in the states during 2018, which is an impressive 15-percent increase from 2017.
Mitsubishi’s remarkable line of crossovers helped the automaker achieve such sales success. The Outlander improved on its 2017 sales by over six percent, while its smaller sibling — the Outlander Sport — had its best sales year ever, posting an 18-percent increase. The smart and efficient Outlander PHEV also put up great numbers, selling 4,166 units for the year, and the all-new Mitsubishi Eclipse Cross more than doubled that number, selling 9,485 units for the year.
City-Savvy and Efficient Mirage Soars
The Mitsubishi Mirage pleased those looking for a fuel-efficient ride in 2018, so much so that the Automotive Science Group named the car Best Economic Performance Car and gave it the Best 5-All-Around Performance award. Together, the Mitsubishi Mirage and Mirage G4 reached 1,748 sales, which is a 70.9-percent increase from 2017.
Get Ready for 2019
Mitsubishi is poised to increase sales even further in 2019. Mitsubishi Motors President and CEO, Fred Diaz, expressed pride at the brand’s accomplishments this past year and confidence for the current year. “2018 was a banner year for Mitsubishi Motors in the U.S. […] Looking forward, we’re optimistic about the year ahead of us and continuing our sales momentum.”
Contact us at Larry Jay Mitsubishi for more news from the brand. Or to set up a test drive of a shiny new Eclipse, Outlander, or another model. Let’s hope that we can keep this trend up and make 2019 Mitsubishi’s best sales year too!