Archive for May 24, 2018

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross - Larry Jay Mitsubishi - Charlotte, NC

When a new car is born, a new advertising campaign is born as well. It’s one of the best and most efficient ways to spread the news about a fresh addition to the lineup. Mitsubishi recently shared some information about its upcoming ad campaign for the all-new Eclipse Cross.

 

The campaign is called “A Classic Reborn,” an apt title considering the circumstances surrounding the Mitsubishi Eclipse Cross, a crossover that slots between the Mitsubishi Outlander and the Outlander Sport models. While its design may be new, its name is not. The original Mitsubishi Eclipse was a beloved sports sedan that was discontinued a few years back.

 

But the new Mitsubishi Eclipse Cross was designed to meet more current needs. It’s still sporty in performance and appearance, but can accommodate lifestyles that require additional benefits of a crossover. That’s what Mitsubishi intends to share in its “A Classic Reborn” ad campaign, which will appear on its YouTube Channel and major television networks. Violin and piano play “I Wanna Rock” by Twisted Sister over shots of the Eclipse Cross driving in the night. The mysterious ad will engage the attention of viewers, letting them know that there’s a new Mitsubishi in town.

Contact us at Larry Jay Mitsubishi for the latest news about the Eclipse Cross reboot. You can also stop by to test drive your favorite 2018 Mitsubishi model.

5 NC Cities Chosen as Some of the 2018 Best Places To Live

2018 best places to live - Larry Jay Mitsubishi - Charlotte, NC

If you want a happy life with a nice home, good jobs and schools, beautiful scenery, and a high quality of life, you might be inclined to look at the “2018 Best Places to Live” list put together by U.S. News & World Report. If you do take a look, you’ll see that this year’s list includes five North Carolina cities. We couldn’t be prouder!

 

The highest ranked North Carolina city was Raleigh-Durham, which earned a spot at 13. Charlotte was close behind as number 22, with Asheville on its tail at number 24. Winston-Salem came in at number 43 and Greensboro at number 60.

 

Some of the biggest factors that go into creating the “Best Places to Live” list include affordability and quality of life. People value finding cities where nice homes are available in a reasonable price range, but they also want areas that are filled with social events, entertainment, delicious restaurants, and lively bars. Each of these North Carolina cities has its own share of qualities that many people look for in a home community. We’re curious about what next year’s list will bring, but we feel confident that Charlotte will continue to be a cherished metropolitan area.

 

If you’re new to the area, stop by Larry Jay Mitsubishi to say hi and to browse our exciting 2018 lineup.