Archive for April 18, 2017

Why Mitsubishi Has Succeeded for a Century

100 Years of Mitsubishi

 

Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.

 

Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.

 

While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.

 

Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.

 

How to Save Fuel

How to Save FuelThey say only two things are certain in life: death and taxes. But there’s a third thing missing from that quote, and that’s gasoline. Anyone driving a gas-powered vehicle has to fill up their tank, and that’s just unavoidable. But perhaps you can fill yours less often by learning how to save fuel when you drive. Next time you’re cruising in your Lancer from Larry Jay Mitsubishi, follow these guidelines for better gas mileage.

 

Eliminate Weight

 

The heavier your car is, the more gas it needs to move. If you’re the type of person who leaves clutter in the trunk or back seat, you’re wasting gas. Clean out your car for less drag and better efficiency.

 

Cool Off the Right Way

 

Windows up or windows down? It’s the age-old question. The truth is, it depends on the speed. If you’re driving at highway speeds, having the windows down makes a vehicle less aerodynamic and therefore uses more gas. In this case air conditioning is more efficient. However, when driving in town, it’s better to do windows rather than AC.

 

Check Your Tire Pressure

 

Under-inflated tires aren’t functioning as well as they could be, and require more gas from the car to function. Check your tires’ PSI regularly to make sure your tires are inflated properly and giving your car the best mile to the gallon possible.