Mitsubishi is on a good run right now. After having one of their best years ever in 2015, thanks to the success of the Outlander and Outlander Sport, the company is optimistic as they look towards the new year. Mitsubishi US sales are predicted to reach the company’s goals of 100,000 units sold during the course of 2016. And armed with a new sales strategy and compact direction, Mitsubishi fully intends to accomplish those numbers.
When Mitsubishi says the company is on track to continue its current momentum, it means it. In the year of 2015, the brand’s numbers were up 23 percent, selling 95,342 units. The company has to raise those numbers by less than 5,000 units in order to achieve the goal of 100,000. With company goals now focusing on revamping Mitsubishi’s entire lineup to include more crossovers and less of anything else, and with crossovers trending as the industry’s most popular segment, Mitsubishi is poised to demolish the goals it has set so far.
Within the next four years, Mitsubishi plans on releasing five either entirely new or completely redesigned vehicles. Four of them are going to be crossovers, while three of them will all belong to the Outlander nameplate, including everything from the anticipated Outlander PHEV to a redesigned Outlander and Outlander Sport. Mitsubishi US sales are sure to rocket with these additions to the company’s already successful lineup.
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