Archive for January 20, 2016

Mitsubishi U.S. Sales Aim for Goal of 100,000

Salesman Handing Over Keys

Mitsubishi is on a good run right now. After having one of their best years ever in 2015, thanks to the success of the Outlander and Outlander Sport, the company is optimistic as they look towards the new year. Mitsubishi US sales are predicted to reach the company’s goals of 100,000 units sold during the course of 2016. And armed with a new sales strategy and compact direction, Mitsubishi fully intends to accomplish those numbers.

When Mitsubishi says the company is on track to continue its current momentum, it means it. In the year of 2015, the brand’s numbers were up 23 percent, selling 95,342 units. The company has to raise those numbers by less than 5,000 units in order to achieve the goal of 100,000. With company goals now focusing on revamping Mitsubishi’s entire lineup to include more crossovers and less of anything else, and with crossovers trending as the industry’s most popular segment, Mitsubishi is poised to demolish the goals it has set so far.

Within the next four years, Mitsubishi plans on releasing five either entirely new or completely redesigned vehicles. Four of them are going to be crossovers, while three of them will all belong to the Outlander nameplate, including everything from the anticipated Outlander PHEV to a redesigned Outlander and Outlander Sport. Mitsubishi US sales are sure to rocket with these additions to the company’s already successful lineup.

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Mitsubishi eX Concept Confirmed for Production

Following the Tokyo Motor Show last October, the public expressed interest in the showing of the Mitsubishi eX concept. The concept was displayed as part of Mitsubishi’s continued efforts to introduce new crossovers to the company’s lineup following the success of the Outlander and Outlander Sport. Now, however, the eX crossover has been confirmed for production, and the concept is making its way into Mitsubishi’s lineup as a road-legal nameplate.

The eX concept will become an as-yet unnamed crossover aiming for a release date sometime in early 2018. Following the redesign of the Outlander and the Outlander Sport, which will make the Outlander slightly larger and the Outlander Sport slightly smaller, Mitsubishi will make room in their lineup for the eX production model, which will fall in between the two other crossovers.

Mitsubishi’s designer Tsunehiro Kunimoto aimed to make the Mitsubishi eX concept more rugged and utilitarian than other vehicles in the company’s lineup. Now that the company is changing direction, Kunimoto is aiming towards giving the brand a common, signature look, but he is still playing around with different styling cues.

Keep your eyes on our website to get your new eX as soon as it’s available!