Archive for January 26, 2015

Mitsubishi Mirage Loyalty: Buyers Keep Coming Back for More

Mitsubishi Mirage loyalty

2015 Mitsubishi Mirage

IHS Automotive has recognized Mitsubishi Motors North America, Inc. for having the highest model loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year. That’s a mouthful, but it boils down to this: when it comes to sub-compact cars; Mitsubishi Mirage owners are most likely to buy another Mitsubishi.

The non-luxury traditional sub-compact car segment is loaded with appealing options across a number of automakers, so the Mirage’s ability to keep its drivers coming back for more is quite the testament to the car’s reliability, dependability, and appealing features and options. In addition, the automaker’s 10 year/ 10,000 mile warranty certainly doesn’t hurt, and the Mirage’s unique design, impressive fuel economy and high safety ratings make it a top choice in its segment.

“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of MMNA in a news release. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”

Stop by Larry Jay Mitsubishi today to see for yourself why Mitsubishi Mirage loyalty is off the charts!

Mitsubishi UK Increases to Five Year Warranty

Five Year Warranty

Good news came from Mitsubishi Motors at the dawn of the New Year. Buyers can expect more for their money in terms of protecting their car. Starting January 1, 2015, the manufacturer’s warranty on any new Mitsubishi will be good for up to five years.

The new five year warranty and effective date covers all Mitsubishi models bought during 2015. Managing Director of Mitsubishi Motors in the UK, Lance Bradley, explained the reason for the increase: “The move to a 5-year warranty is a reflection of Mitsubishi’s confidence in the unrivalled quality and reliability of our product. It is especially significant when you consider the hard working nature of some of our vehicles such as Shogun, and leading edge ultra-low emission technologies in the Outlander plug-in hybrid vehicle.”

The warranty increase is expected to increase showroom traffic and further increase sales in the coming years. The 2014 calendar year saw Mitsubishi Motors doing extremely well in the United Kingdom. Vehicle sales soared to a 74.4% increase over the previous year. With the new five year warranty, buyer’s confidence will only rise as well.

Here at Larry Jay Mitsubishi, we’re excited to sell vehicles that are of such high quality that they are backed up by such a great warranty.

Mitsubishi Mirage Safety Ratings Add Value to Minicar Segment

Mitsubishi Mirage Safety

2015 Mitsubishi Mirage

The 2015 Mitsubishi Mirage is one of the most affordable cars on the entire new car market—and now, thanks to some high safety scores, the Mirage is one of the most attractive small cars overall in the minicar segment. While the Mirage is a rather stripped-down vehicle, which helps to keep the price down, that doesn’t mean it is stripped-down on safety technology.

Mitsubishi Mirage safety ratings, in fact, are fairly impressive for a car so small and affordable. The minicar earned four-star ratings in all frontal-crash categories and ramped that up to a five-star rating on side-crash categories. The Mirage also earned a “good” score, the best possible score, on almost every test from the IIHS.

This great safety record adds value to the Mirage, one of the most stylish cars on the minicar market. The high safety marks add on to features like great mpg ratings, the car’s affordable price, and comfortable interior cabin. Come see us at Larry Jay Mitsubishi to learn more.

Final Edition 2015 Lancer Evolution X Churns Out 473 Horsepower

Since Mitsubishi announced it would be discontinuing its Lancer Evolution line, fans of the model have been counting down the days until the Japanese carmaker releases the final edition of the performance car. Now, the wait is over. Mitsubishi has finally announced its Tokyo Auto Salon lineup and it includes the final edition 2015 Lancer Evolution X.

While Mitsubishi is calling this model the Lancer Evolution X Final Concept, we know this will be the car that enters production later this year. This edition will be offered in limited production numbers of only 2,000 to 2,500 units, but each of these are expected to pack a significant punch. A 2.0-liter turbocharged engine will churn out a massive 473 horsepower and come equipped with a HKS turbocharger from one of the best-known aftermarket brands in the world.

The Final Edition 2015 Lancer Evolution X is set to arrive in showrooms later in 2015. Check back to Larry Jay Mitsubishi in the future for updates on the final Lancer Evolution.