Archive for Mitsubishi News

New Outlander Design Revealed at New York Auto Show

The refreshed 2016 model of the Mitsubishi Outlander could not be debuting at a more perfect time. Mitsubishi just recently announced that they will stop producing sedans and focus solely on SUVs for the foreseeable future. It helps, therefore, that the new Outlander is an outstanding SUV.

The excellence starts on the outside, too, with an all-new design that takes many cues from the Outlander PHEV Concept-S that debuted back at the 2014 Paris Motor Show. The front grille is all-new, with an X-shaped grille and a glossy black panel for visual contrast. We saw an unofficial teaser image of the Outlander online, but the new Outlander is on display at the New York Auto Show from April 2nd onward.

The new Outlander design doesn’t just share the PHEV Concept’s skin, though. In an effort to give customers more fuel-efficiency—and more options overall—the Outlander will come as a plug-in hybrid model as well here in the States for the first time. To learn more about the Outlander, you can either trek up to New York or simply visit us here at Larry Jay Mitsubishi!

Mitsubishi Mirage Included in List of “10 Most Fuel-Efficient Cars Under $25,000”

fuel-efficient cars under $25,000

2015 Mitsubishi Mirage

If fuel-efficiency on a budget is your top priority when considering a new car, then the 2015 Mitsubishi Mirage may be the car for you. It was recently included on Kelley Blue Book’s list of the “10 Most Fuel-efficient Cars Under $25,000.”

Being included on this list is a natural fit for the Mirage. For one, it is the least expensive car on the list with a starting price of only $12,995. And, it is the only non-EV/non-hybrid car on the list and has an EPA-estimated fuel efficiency of 40 mpg, making it the most fuel-efficient, gasoline-powered, non-hybrid car available in the United States.

“The Mirage continues to be an important vehicle for the Mitsubishi brand,” said Don Swearingen, Executive Vice President, MMNA, in a statement. “With its affordable price, incredible fuel economy and surprising list of available features, the Mirage is a great value that people recognize – February 2015 was the vehicle’s best-ever sales month since its launch in 2013.”

And, drivers seem to love the Mirage. On KBB.com, the Mirage currently has a rating of 9.3 out of 10, based on consumer reviews. But, don’t take their word for it. Stop by Larry Jay Mitsubishi today and take the Mirage out for a drive.

Mitsubishi XR-PHEV II Concept Revealed at Geneva Auto Show

Mitsubishi revealed another early concept for their upcoming Outlander Sport model – called the XR-PHEV II – at the Geneva Auto Show. This concept is the updated version of the XR-PHEV that debuted at the 2013 Tokyo Motor Show.

The XR-PHEV II concept looks pretty much the same as its predecessor cosmetically, with the exception of some modern grille styling. It’s safe to assume that whenever the new Outlander Sport gets it debut, it’s going to follow the current aesthetic trends with a bit of an edge.

Under the hood, the XR-PHEV II has both an electric motor and a gas engine, getting most of its fuel from the electric motor, according to Mitsubishi. However, the auto company didn’t release the specs on XR-PHEV II’s powertrain.

Details on the future of the Outlander Sport are sparse, but Mitsubishi UK managing director Lance Bradley has said that the company wants a catalog made of about 20 percent electric models by 2020.

The Mitsubishi XR-PHEV II concept is definitely a step in that direction. We are very excited for this at Larry Jay Mitsubishi.

More Options for the New 2016 Mitsubishi i-MiEV

new 2016 Mitsubishi i-MiEV

The Mitsubishi i-MiEV is a niche car, like any car. It’s for people who like to be able to negotiate an urban environment without hauling along unneeded bulk. This super compact car can get into some really tight spaces! Don’t ever worry about not finding a parking space.

This EV from Mitsubishi is also for people with a shorter commute. Its 16 kWh battery will get you 62 miles of range. In other words, the i-MiEV is perfect for your work commute. Since 2014, the battery has had a “DC fast charging capability,” according to Gas2.

The new 2016 Mitsubishi i-MiEV sees the addition of some exciting new options. There’s a navigational package that includes a seven-inch touch screen displaying real-time traffic data and 3D mapping. A rear-view camera option makes a nice safety touch. You’ll also be able to pick up the i-MiEV with optional Bluetooth hands-free phone system and USB port.

The i-MiEV is also for people who want to reduce their footprint and do their part to unclutter America’s increasingly overcrowded urban roads. We here at Larry Jay Mitsubishi are very excited for this vehicle.

Mitsubishi Concept GC-PHEV Turns Heads in Chicago

Mitsubishi made waves at the 2015 Chicago Auto Show with the North American introduction of its Concept GC-PHEV. Combining innovative themes and advanced technology into one concept, the vehicle sports signs of what we can expect to see in the future of Mitsubishi.

Despite its full size, the SUV features a forward-thinking muscular design and agile stance we previously associated only with smaller vehicles. In addition, Mitsubishi’s engineers continue to develop new ways to increase efficiency, providing the concept with a supercharged MIVEC V6 engine and electric motor combination to offer 335 horsepower.

The concept also seems futuristic through the use of the Tactical Table. By simply placing a smartphone on the device, the table becomes the source of connectivity between the phone and the vehicle, enabling the collection, creation, sharing, and exchange of information.

“We brought the Concept GC-PHEV to Chicago because it showcases into our future technology and design themes,” said Don Swearingen, executive vice president of Mitsubishi Motors North America.

“The Concept showcases aggressive styling and a level of refinement that will be coming to Mitsubishi vehicles. All of our 2016 model year vehicles will be refreshed with our new brand identity, starting with the 2016 Outlander.”

There is so much to look forward to this year as the Mitsubishi brand continues to make its presence a more dominant force in the U.S, auto market. We at Larry Jay Mitsubishi can’t wait for the refreshed models to go on sale… and to possibly learn of plans to bring the Mitsubishi Concept GC-PHEV to production?

Mitsubishi Outlander Safety Features Protect Pizza Drivers During Super Bowl

Mitsubishi Outlander safety features

2015 Mitsubishi Outlander

If you caught the latest Mitsubishi Super Bowl ad, you might’ve been wondering: are they really going to live tweet a pizza delivery driver? Believe it or not, Mitsubishi actually did, just to prove that it has one of America’s safest CUVs.

According to Mitsubishi, the Mitsubishi Outlander safety features are some of the best on the market, one of the reasons it was an IIHS Top Safety Pick +. Equipped with Forward Collision Mitigation and other advanced technologies, avoiding accidents is easier than ever.

Because of the terrible conditions in Boston, Mitsubishi was concerned about the hard-working pizza drivers, especially during the big game. “During the biggest sporting event of the year, nobody has more to lose than one man – not the players, not the coaches, not even the advertisers spending millions and millions of dollars,” read Mitsubishi’s ad. “We’re talking about the pizza guy.”

It might seem odd at first, but Mitsubishi makes a good point. Not only will people want their pizzas as quick as possible, but people rarely stop to think about the real expense of ordering food in bad weather conditions. By giving one lucky driver the new Mitsubishi Outlander, he was as safe as possible during the big game.

Test drive a 2015 Outlander here at Larry Jay Mitsubishi to check out the safety features first hand.

Outlander PHEV is TMR’s Top of the Best Buys 2015

Best Buy 2015

2015 Mitsubishi Outlander

After “countless hours” of deliberation and evaluation of the cars on its list of the Top Ten Best Buys 2015, The Motor Report has decided the 2015 Mitsubishi Outlander PHEV was the best of them all.

Electric cars are normally small (think Prius and Spark) and targeted at students and single adults who make short commuting trips every day. The Outlander PHEV is the world’s first plug-in SUV, and as such brings EV technology in all its glory within reach of family buyers—some of which arguably need the gas savings even more. Kids are not cheap!

The Outlander PHEV is all about versatility. Are you traveling 50 miles or less? You can cover the distance purely on electric power and save tons. More than 50 miles? The 2.0-liter gas engine will kick in when the batteries dry up—or whenever you need it for extra grunt.

And of course, it’s a great family vehicle. Roomy, refined, and quiet as only electrified cars can be. It packs plenty of power to get the whole gang where they need to go, and has the comfort, convenience, and technology to accommodate them on the way.

It’s one of our favorite vehicles at Larry Jay Mitsubishi, and we’re glad The Motor Report agrees!

Mitsubishi Mirage Loyalty: Buyers Keep Coming Back for More

Mitsubishi Mirage loyalty

2015 Mitsubishi Mirage

IHS Automotive has recognized Mitsubishi Motors North America, Inc. for having the highest model loyalty in the Non-Luxury Traditional Sub-Compact Car Segment for the 2014 model year. That’s a mouthful, but it boils down to this: when it comes to sub-compact cars; Mitsubishi Mirage owners are most likely to buy another Mitsubishi.

The non-luxury traditional sub-compact car segment is loaded with appealing options across a number of automakers, so the Mirage’s ability to keep its drivers coming back for more is quite the testament to the car’s reliability, dependability, and appealing features and options. In addition, the automaker’s 10 year/ 10,000 mile warranty certainly doesn’t hurt, and the Mirage’s unique design, impressive fuel economy and high safety ratings make it a top choice in its segment.

“We are delighted to receive this Model Loyalty recognition by IHS Automotive,” said Don Swearingen, Executive Vice President of MMNA in a news release. “Mitsubishi Motors has experienced growing customer loyalty across our entire model lineup through the years, and this award demonstrates that we are successfully retaining our current customers while simultaneously introducing new consumers to the brand.”

Stop by Larry Jay Mitsubishi today to see for yourself why Mitsubishi Mirage loyalty is off the charts!

Mitsubishi UK Increases to Five Year Warranty

Five Year Warranty

Good news came from Mitsubishi Motors at the dawn of the New Year. Buyers can expect more for their money in terms of protecting their car. Starting January 1, 2015, the manufacturer’s warranty on any new Mitsubishi will be good for up to five years.

The new five year warranty and effective date covers all Mitsubishi models bought during 2015. Managing Director of Mitsubishi Motors in the UK, Lance Bradley, explained the reason for the increase: “The move to a 5-year warranty is a reflection of Mitsubishi’s confidence in the unrivalled quality and reliability of our product. It is especially significant when you consider the hard working nature of some of our vehicles such as Shogun, and leading edge ultra-low emission technologies in the Outlander plug-in hybrid vehicle.”

The warranty increase is expected to increase showroom traffic and further increase sales in the coming years. The 2014 calendar year saw Mitsubishi Motors doing extremely well in the United Kingdom. Vehicle sales soared to a 74.4% increase over the previous year. With the new five year warranty, buyer’s confidence will only rise as well.

Here at Larry Jay Mitsubishi, we’re excited to sell vehicles that are of such high quality that they are backed up by such a great warranty.

Mitsubishi Facebook Page Racks Up Two Million “Likes”

mitsubishi facebook page

Mitsubishi Facebook Page Reaches One Million

People like Mitsubishi. Two million of them do, at least. How do we know that? Run over to the Mitsubishi Facebook page and look for yourself if you don’t already frequent it. The page is fairly recent (2007) and received one million likes since this past February. The Automaker calls it “a significant social media milestone.” But that’s not the only sign the Japanese automaker is on the up and up.

Mitsubishi has seen sales growth that is “among the highest sales growth experienced by any car company in America.” Numbers have grown more than 30% over the last year.

The social media milestone was not just happenstance; it was a conscious decision for Mitsubishi to make the USA page something different, something special. Don Swearingen, executive vice-president of Mitsubishi Motors of North American, said, “We have made a concerted effort to make the Mitsubishi Motors page a fun and informative destination on Facebook.” It sure worked, Mr. Swearingen.

We at Larry Jay Mitsubishi recommend you like the Mitsubishi USA Facebook page if you don’t already. Let’s hit three million soon!

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