Archive for Mitsubishi News

Mitsubishi Joins Philippine CARS Program

By Mike Gonzalez (TheCoffee) - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2303519

By Mike Gonzalez (TheCoffee) – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2303519

 

Mitsubishi Motors Philippines Corp. announced in mid-February that it plans to invest 4.3 billion Philippine pesos (about $90 million US) in the Philippine CARS Program.

The CARS Program, or the Comprehensive Automotive Resurgence Strategy Program, is designed to attract investments and revitalize the automotive industry in the Philippines, turning it into a center for vehicle production. The program was implemented by the Philippine government in 2015 and offers more than P27B in incentives to local auto assemblers.

MMPC will use the incentives of the CARS Program to send the sedan and hatchback versions of the 2017 Mirage into production. Part of the P4.3B MMPC invests will go to building a stamping facility to ensure more content is created locally.

Mitsubishi’s involvement in the CARS Program, its large investment, and the operations at its Sta. Rosa plant where it will begin building the new Mirage will help to expand job opportunities in the area. Mitsubishi will buy from local parts suppliers and in exchange provide them with new technologies.

Mitsubishi U.S. Sales Aim for Goal of 100,000

Salesman Handing Over Keys

Mitsubishi is on a good run right now. After having one of their best years ever in 2015, thanks to the success of the Outlander and Outlander Sport, the company is optimistic as they look towards the new year. Mitsubishi US sales are predicted to reach the company’s goals of 100,000 units sold during the course of 2016. And armed with a new sales strategy and compact direction, Mitsubishi fully intends to accomplish those numbers.

When Mitsubishi says the company is on track to continue its current momentum, it means it. In the year of 2015, the brand’s numbers were up 23 percent, selling 95,342 units. The company has to raise those numbers by less than 5,000 units in order to achieve the goal of 100,000. With company goals now focusing on revamping Mitsubishi’s entire lineup to include more crossovers and less of anything else, and with crossovers trending as the industry’s most popular segment, Mitsubishi is poised to demolish the goals it has set so far.

Within the next four years, Mitsubishi plans on releasing five either entirely new or completely redesigned vehicles. Four of them are going to be crossovers, while three of them will all belong to the Outlander nameplate, including everything from the anticipated Outlander PHEV to a redesigned Outlander and Outlander Sport. Mitsubishi US sales are sure to rocket with these additions to the company’s already successful lineup.

Help Mitsubishi make their goal. Browse our inventory, then schedule a test drive today!

Mitsubishi eX Concept Confirmed for Production

Following the Tokyo Motor Show last October, the public expressed interest in the showing of the Mitsubishi eX concept. The concept was displayed as part of Mitsubishi’s continued efforts to introduce new crossovers to the company’s lineup following the success of the Outlander and Outlander Sport. Now, however, the eX crossover has been confirmed for production, and the concept is making its way into Mitsubishi’s lineup as a road-legal nameplate.

The eX concept will become an as-yet unnamed crossover aiming for a release date sometime in early 2018. Following the redesign of the Outlander and the Outlander Sport, which will make the Outlander slightly larger and the Outlander Sport slightly smaller, Mitsubishi will make room in their lineup for the eX production model, which will fall in between the two other crossovers.

Mitsubishi’s designer Tsunehiro Kunimoto aimed to make the Mitsubishi eX concept more rugged and utilitarian than other vehicles in the company’s lineup. Now that the company is changing direction, Kunimoto is aiming towards giving the brand a common, signature look, but he is still playing around with different styling cues.

Keep your eyes on our website to get your new eX as soon as it’s available!

Mitsubishi Outlander PHEV Finally Coming to the US

A Mitsubishi Outlander out on a sunny day

The Outlander PHEV is coming to America!

For a few years now, Mitsubishi has been marketing a plug-in hybrid EV version of its popular Outlander family in other countries, such as the United Kingdom, but the variant never made its debut on North American soil. However, following the introduction of the Outlander’s next generation sometime after 2017, the Mitsubishi Outlander PHEV will finally be available in the US.

The decision accompanies Mitsubishi Motors’ announcement that the company has reevaluated its plans and has chosen to more aggressively target the SUV segment. The current generation of the Outlander PHEV could arrive in the US as early as next May. In addition, the automaker expects to have released three new SUVs to the lineup by 2020, including a new unnamed crossover, the next installment of the Outlander, and a new Outlander Sport. Mitsubishi says all three vehicles will offer optional hybrid powertrains, in addition to the traditional gas setup.

The Mitsubishi Outlander PHEV has been around for four years now, but the company is just now bringing the plug-in hybrid model to the American market. However, the decision makes sense now that Mitsubishi Motors North America, Inc. has turned their sights on the SUV market in an attempt to focus on their strengths.

Can’t wait to get your hands on a new Outlander? You can at least partially quench your thirst for the PHEV by test driving a 2015 Outlander at Larry Jay Mitsubishi today!

Mitsubishi November Sales Demonstrate Company Success

Mitsubishi 2016 model lineup

Mitsubishi was looking fierce in November!

Mitsubishi November sales numbers have been released to the public, and the company continues to enjoy one of its best years yet due to the continued success of the Mitsubishi Outlander and the SUV’s variants. So far in 2015 Mitsubishi Motors has sold over 87,000 units year-to-date, a stark contrast to 2014’s numbers of just over 71,000 within the same time period. That’s a 23 percent increase!

In just November alone, Mitsubishi Motors North America, Inc. has sold 6,722 products – up 3.6 percent from November 2014’s sales numbers. The Outlander shows the biggest leap in sales from the previous year, with an increase of 69.3 percent, or sales of 1,717 units. The Outlander Sport sold even more units in November; the popular SUV saw 2,955 units sold last month.

Mitsubishi’s continued success with their SUVs has caused the company to turn its attention to the SUV segment. Over the next five years, Mitsubishi plans to introduce three new SUVs to the US lineup. Mitsubishi November sales certainly back up this decision, as the company continues to find great success.

See why more people choose Mitsubishi by scheduling a test drive at Larry Jay Mitsubishi today!

Say Hello – and Goodbye – to the Lancer Evolution Final Edition in America

Lancer Evolution Final Edition

The Final Edition is going fast, so get yours today!

The Lancer Evo’s story in the US is a generations-long saga of engineering triumph and stylistic innovations, but it has reached its final chapter.

 

Mitsubishi has recently announced the Lancer Evolution Final Edition in America, a vehicle that gives a proud goodbye to an automotive legend.

 

The Lancer Evolution Final Edition in America will feature 303 horsepower (an increase of 12 horsepower from the last model) and 305 lbs of torque. Our favorite modification for the Final Edition is probably the new Bilstein shocks wrapped with all-around Eibach springs and two-piece Brembo front-axle calipers – talk about a smooth ride.

 

The Final Edition will retain that classic Lancer look, with the exaggerated spoiler and athletic posture. It will feature dark-chrome Enkei wheels to match the dark-chrome grille setting and black aluminum roof. You can get the last Evo in four colors: Pearl White, Rally Red, Mercury Greay, or Octane Blue.

 

Only 1,600 Lancer Evo Final Editions will be sold at a starting cost of $37,995, so hurry on down to Larry Jay Mitsubishi and get yours before they’re gone!

Mitsubishi Offers the Best Warranty in the Industry

Mitsubishi Outlander Grill Badge

Larry Jay is proud to offer the best warranty in the industry with Mitsubishi.

At Larry Jay, we love Mitsubishi—that’s why we sell them. We’re proud to do so, too, and not just because of their outstanding engineering and reliable quality. We’re proud to provide our customers with Mitsubishi vehicles because Mitsubishi offers them the best warranty in the industry.

 

With Mitsubishi, you receive Mitsubishi Confidence, a 10-year/100,000-mile powertrain limited warranty as well as a full 5-year roadside assistance program that isn’t restricted by mileage in any way, shape, or form – a rarity from today’s carmakers. Keep in mind, the roadside assistance does not apply to the i-MiEV, the Lancer Evolution, or the Lancer Ralliart, which provide their own assistance programs.

 

Mitsubishi’s 10-year/100,000-mile warranty is a full five years and 40,000 miles better than our next competitor. That’s why Larry Jay Mitsubishi can confidently say that we can give you the absolute best warranty in the industry today – and, more than likely, tomorrow, too!

Mitsubishi EVO Successor to be “King of Electric Vehicles”

Rumor has it that Mitsubishi has plans to create a brand new high performance hybrid CUV that will draw heavily from the XR-PHEV II Concept revealed at the Geneva Motor Show – and will be the “king of electric vehicles,” according to Tetsuro Aikawa, Mitsubishi president.

“In the future, we would like to launch such a vehicle with Evo characteristics. In Japanese, when you pronounce ‘Oh’ [in Evo], it means ‘king,’” explained the Mitsubishi president. “So we would like to launch this type of car, featuring EV and PHEV technology, which is the ultimate of its kind. ‘EV’ for electric vehicle, ‘O’ for king – Evo.”

The Mitsubishi EVO successor will allegedly contain a performance oriented gasoline-electric plug-in hybrid four-wheel-drive powertrain mounted to a lighter and faster CUV body based on the next-generation ASX crossover and imbued with technology from the Mitsubishi Pikes Peak racing program.

Be sure to stay tuned to Larry Jay Mitsubishi for more information on the Mitsubishi EVO and come in to visit to see the newest Mitsubishi models available to you, today!

Mitsubishi March Sales Continue Positive Trend

Mitsubishi March sales mark the 13th consecutive month of year-over-year sales increases! In fact, last month was Mitsubishi’s best March sales since 2007! Mitsubishi totaled 9,764 units sold, accounting for an 8.5 percent increase compared to March of last year.

Leading the way was none-other than the Outlander Sport with total sales of 3,226 units. In addition, the Mirage had its best sales month ever with 2,488 units sold. Mitsubishi hopes to maintain the positive trend moving into the second quarter.

In a recent press release, Executive Vice President MMNA Don Swearingen said, “Demand remains strong for our core models, and Mirage sales show that desire for affordable, economical and reliable transportation are still major purchasing motivators.”

With the 2016 Outlander coming soon, we expect to see the favorite crossover gain even more popularity! If you’re interested in any of the wonderful Mitsubishi models, visit us at Larry Jay Mitsubishi today!

Mitsubishi Stops Production amid Russian Economic Collapse

Many automakers are pulling out or have already pulled out of the failing Russian auto market and now Mitsubishi is joining their ranks. A joint venture by PSA Peugeot Citroen and Mitsubishi Motors has decided to suspend production temporarily at its Russian factory. The suspension comes after a plunge in sales.

Closing the factory will result in the loss of 100 jobs. PSA Peugeot Citroen will halt production of the Citroen C4 and Peugeot 408 models from the end of April to July 10th. Mitsubishi will stop production of its Outlander and Pajero Sport. The Russian government has agreed to subsidize loans and financing for state bodies in an attempt to support the market.

“Despite the efforts we make, the continuing worsening of the market situation prompts us to make painful decisions,” said PSA Peugeot Citroën.

The Russian economic collapse comes as a result of a weakened ruble. United States and other country’s sanctions over the crisis in Ukraine have hurt the economy. After years of growth reaching over 10% per year, the market dropped in 2014 and it could fall as much as 35% this year. PSA holds 70% of the joint venture while Mitsubishi holds the other 30%.

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