Archive for Mitsubishi News

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross - Larry Jay Mitsubishi - Charlotte, NC

When a new car is born, a new advertising campaign is born as well. It’s one of the best and most efficient ways to spread the news about a fresh addition to the lineup. Mitsubishi recently shared some information about its upcoming ad campaign for the all-new Eclipse Cross.

 

The campaign is called “A Classic Reborn,” an apt title considering the circumstances surrounding the Mitsubishi Eclipse Cross, a crossover that slots between the Mitsubishi Outlander and the Outlander Sport models. While its design may be new, its name is not. The original Mitsubishi Eclipse was a beloved sports sedan that was discontinued a few years back.

 

But the new Mitsubishi Eclipse Cross was designed to meet more current needs. It’s still sporty in performance and appearance, but can accommodate lifestyles that require additional benefits of a crossover. That’s what Mitsubishi intends to share in its “A Classic Reborn” ad campaign, which will appear on its YouTube Channel and major television networks. Violin and piano play “I Wanna Rock” by Twisted Sister over shots of the Eclipse Cross driving in the night. The mysterious ad will engage the attention of viewers, letting them know that there’s a new Mitsubishi in town.

Contact us at Larry Jay Mitsubishi for the latest news about the Eclipse Cross reboot. You can also stop by to test drive your favorite 2018 Mitsubishi model.

Mitsubishi Evo Is Coming Back in a New Form

Mitsubishi Evo is coming back - Larry Jay Mitsubishi Charlotte, NC

2015 Lancer Evolution Shown

The Mitsubishi Lancer Evolution was one of the most beloved Mitsubishi models. This sports sedan had a big following, but it wasn’t enough to keep it in production. The last Evo rolled off the line in 2016. However, we have learned that there is a chance the Mitsubishi Evo is coming back, but in a new form.

Recently, in an interview with Motor1, Mitsubishi’s UK managing director, Lance Bradley, indicated that the Evo nameplate could make a comeback. If it did make a return, he claimed that it would be different than the previous Evo models.

“Our focus is on SUVs and electrified drivetrains, but it’s possible that there could be an option for a more performance-orientated version of one of the models,” Bradley elaborated. “The hybrid market is still developing, but an electric drivetrain is usually quicker than an internal combustion powertrain, so you can have some very exciting electrified drivetrains.”

Bradley went on to say that Evo fans are very attached to the model’s name. If Mitsubishi did resurrect the Evo moniker, it would need to be very careful with its choice. We would expect to see something spectacular that would be true to this ride’s heritage.

For more details about the possible Evo revival and to test drive our range of other models, stop by Larry Jay Mitsubishi.

What to Expect From Mitsubishi in 2018

What to Expect from Mitsubishi in 2018 0- Larry Jay Mitsubishi Blog

The 2017 model year is winding down which means automakers are ready to roll with new and improved 2018 models. Mitsubishi will be putting its 100th anniversary in the backseat as the automaker continues to innovate. Here’s a quick look at what to expect from Mitsubishi in 2018!

As expected, the Japanese brand will unveil new 2018 models for all vehicles except for those that will be leaving the production line. Unfortunately for the Mitsubishi Lancer, the 2017 model year will be its last.

There is reason for excitement and impatience though. A new crossover will join the ranks of the Mitsubishi Outlander and Outlander Sport in the 2018 model year. The 2018 Mitsubishi Eclipse slides onto roads with a sport-inspired design, precision handling, and room for the whole family. It isn’t the only change coming to the Mitsubishi crossover lineup though.

The 2018 Mitsubishi Outlander Sport will boast a refreshed designed. The model officially debuted at the New York International Auto Show earlier this year. It heads to dealership showrooms this fall and includes new features and safety technologies.

We here at Larry Jay Mitsubishi can’t wait to see what surprises are in store for the 2018 model year!

Why Mitsubishi Has Succeeded for a Century

100 Years of Mitsubishi

 

Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.

 

Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.

 

While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.

 

Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.

 

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

In its prime, the Mitsubishi Lancer Evo was a regular competitor in the market for road and rally cars. The rivalry between the Evo and Subaru’s Impreza- based WRX was heated, and it was always interesting to see what each company would do to outperform the other.

 

Unfortunately, Mitsubishi has decided to discontinue the Evo to focus on other concepts and designs. While this is disappointing for Evo fans everywhere, Mitsubishi has some pretty cool plans for the future.

 

Mitsubishi Concept GC-PHEV

 

This next-generation full-size SUV is poised to change the way that people think about SUVs. It’s based on a front engine, rear-wheel layout plug-in hybrid EV system, and it will feature advanced “connected car” technology.

 

Mitsubishi Concept AR

 

This next-generation multi-purpose vehicle utilizes a hybrid system, and it will feature a danger detection system to keep drivers safe.

 

Mitsubishi Concept GR-HEV

 

This Sport Utility Truck seamlessly blends all of the great features of Mitsubishi’s Triton, while also providing the comfort and style of an SUV.

 

Mitsubishi Concept CA-MiEV

 

The design of this vehicle is a strong indication of the direction in which Mitsubishi believes that cars are going. It is a purely electric vehicle with a deep, sophisticated, and clean exterior.

 

While it’s disappointing that Mitsubishi discontinued the Evo, there are plenty of great designs ahead for fans to look forward to!

Best Mitsubishi Models for Families

Best Mitsubishi Models for Families

We know buying a family hauler is tough. You need something roomy and comfortable, efficient enough to fit in your gas budget, and safe enough to drive around the kids. Here’s a ranking of the best Mitsubishi models for family transportation, starting with the best.

Outlander and Outlander Sport: The Outlander Sport is the most popular Mitsubishi model on the market right now, and for good reason. Both the Outlander and its Sport sibling were totally redesigned to stand out in the crossover segment.

Mirage G4: While not as spacious as a crossover like the Outlander, the Mirage G4 is a roomy and efficient sedan with plenty of trunk space.

Mirage: The hatchback twin of the G4 offers less storage space, but city-smart dimensions and a surprisingly spacious cabin.

Lancer and Lancer Evolution: While these two nameplates are designed more for sporty thrills than convenience, you can make them daily drivers thanks to standard AWD and high fuel ratings.

i-MiEV: Forget about filling up completely with the i-MiEV’s range of 115 MPGe. However, cramped seating and small dimensions make this less family-friendly.

If you’re still not sure which of the best Mitsubishi models are for you, swing by Larry Jay Mitsubishi for a test drive. Our associates would be happy to guide you through the process.

Mitsubishi Charity Efforts

Mitsubishi Charity Efforts

Mitsubishi, in addition to providing its consumer base with quality products, seeks to contribute to the betterment of the communities it serves. From protecting the environment to encouraging employee representatives to take part in their local volunteering services, Mitsubishi charity efforts run the full spectrum of causes.

Environmental Charter: Drafted in 1996 and updated in 2010, the charter outlines Mitsubishi’s goal to reduce its impact on the environment.

Alberta-Pacific Forest Industries Inc.: A joint venture, Mitsubishi supports this organization that manages 13.6 million acres of preserved wilderness in Canada.

MC Foundation for the Americas: An organization founded to cover both the social and physical aspects of environmentalism, the Foundation for the Americas not only conserves the environment, but educates individuals on how they can help as well.

Matching Gifts Program: Mitsubishi matches employee donation to any non-proft organization, two dollars for every one dollar donated.

Representative Community Involvement: All Mitsubishi employees are encouraged to take part in their local communities and volunteer their time to making a better world.

Mitsubishi charity efforts extend beyond those listed above, encapsulating poverty and human rights as well as other environmentalist efforts. Mitsubishi is sure to continue its contribution to various causes in the future.

Mitsubishi Red Cross Partnership Raises $30,000 for Fire Safety

Mitsubishi and Red Cross Fundraiser

 

Mitsubishi is teaming up with the Red Cross in order to raise money. The funds raised will be instrumental in helping the Red Cross Home Fire campaign meet its goals. Smoke alarms will be purchased for low-income and at-risk homes, to reduce the number of home fires in low socio-economic neighborhoods.

 

According to Mitsubishi, the Mitsubishi Red Cross Partnership in Normal, Illinois has donated a total of $30,000 in order to increase the number of fire alarms in the area. This is designed to prevent injuries and fatalities, especially for those at risk such as children, women, and lower class individuals. Fire alarms are essential for every home, but they are an emergency device that often goes overlooked.

 

“The American Red Cross is a great organization that works to improve the well-being of the community. We’re honored to play a part in the Red Cross Home Fire campaign and trust that the donation made today will further their efforts,” said Don Swearingen, executive vice president of Mitsubishi North America.

 

This is just one of the many ways Mitsubishi is dedicated to giving back to those in need.

Mitsubishi Joins Philippine CARS Program

By Mike Gonzalez (TheCoffee) - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2303519

By Mike Gonzalez (TheCoffee) – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2303519

 

Mitsubishi Motors Philippines Corp. announced in mid-February that it plans to invest 4.3 billion Philippine pesos (about $90 million US) in the Philippine CARS Program.

The CARS Program, or the Comprehensive Automotive Resurgence Strategy Program, is designed to attract investments and revitalize the automotive industry in the Philippines, turning it into a center for vehicle production. The program was implemented by the Philippine government in 2015 and offers more than P27B in incentives to local auto assemblers.

MMPC will use the incentives of the CARS Program to send the sedan and hatchback versions of the 2017 Mirage into production. Part of the P4.3B MMPC invests will go to building a stamping facility to ensure more content is created locally.

Mitsubishi’s involvement in the CARS Program, its large investment, and the operations at its Sta. Rosa plant where it will begin building the new Mirage will help to expand job opportunities in the area. Mitsubishi will buy from local parts suppliers and in exchange provide them with new technologies.

Mitsubishi U.S. Sales Aim for Goal of 100,000

Salesman Handing Over Keys

Mitsubishi is on a good run right now. After having one of their best years ever in 2015, thanks to the success of the Outlander and Outlander Sport, the company is optimistic as they look towards the new year. Mitsubishi US sales are predicted to reach the company’s goals of 100,000 units sold during the course of 2016. And armed with a new sales strategy and compact direction, Mitsubishi fully intends to accomplish those numbers.

When Mitsubishi says the company is on track to continue its current momentum, it means it. In the year of 2015, the brand’s numbers were up 23 percent, selling 95,342 units. The company has to raise those numbers by less than 5,000 units in order to achieve the goal of 100,000. With company goals now focusing on revamping Mitsubishi’s entire lineup to include more crossovers and less of anything else, and with crossovers trending as the industry’s most popular segment, Mitsubishi is poised to demolish the goals it has set so far.

Within the next four years, Mitsubishi plans on releasing five either entirely new or completely redesigned vehicles. Four of them are going to be crossovers, while three of them will all belong to the Outlander nameplate, including everything from the anticipated Outlander PHEV to a redesigned Outlander and Outlander Sport. Mitsubishi US sales are sure to rocket with these additions to the company’s already successful lineup.

Help Mitsubishi make their goal. Browse our inventory, then schedule a test drive today!

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