Archive for Mitsubishi News

Why Mitsubishi Has Succeeded for a Century

100 Years of Mitsubishi

 

Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.

 

Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.

 

While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.

 

Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.

 

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

In its prime, the Mitsubishi Lancer Evo was a regular competitor in the market for road and rally cars. The rivalry between the Evo and Subaru’s Impreza- based WRX was heated, and it was always interesting to see what each company would do to outperform the other.

 

Unfortunately, Mitsubishi has decided to discontinue the Evo to focus on other concepts and designs. While this is disappointing for Evo fans everywhere, Mitsubishi has some pretty cool plans for the future.

 

Mitsubishi Concept GC-PHEV

 

This next-generation full-size SUV is poised to change the way that people think about SUVs. It’s based on a front engine, rear-wheel layout plug-in hybrid EV system, and it will feature advanced “connected car” technology.

 

Mitsubishi Concept AR

 

This next-generation multi-purpose vehicle utilizes a hybrid system, and it will feature a danger detection system to keep drivers safe.

 

Mitsubishi Concept GR-HEV

 

This Sport Utility Truck seamlessly blends all of the great features of Mitsubishi’s Triton, while also providing the comfort and style of an SUV.

 

Mitsubishi Concept CA-MiEV

 

The design of this vehicle is a strong indication of the direction in which Mitsubishi believes that cars are going. It is a purely electric vehicle with a deep, sophisticated, and clean exterior.

 

While it’s disappointing that Mitsubishi discontinued the Evo, there are plenty of great designs ahead for fans to look forward to!

Best Mitsubishi Models for Families

Best Mitsubishi Models for Families

We know buying a family hauler is tough. You need something roomy and comfortable, efficient enough to fit in your gas budget, and safe enough to drive around the kids. Here’s a ranking of the best Mitsubishi models for family transportation, starting with the best.

Outlander and Outlander Sport: The Outlander Sport is the most popular Mitsubishi model on the market right now, and for good reason. Both the Outlander and its Sport sibling were totally redesigned to stand out in the crossover segment.

Mirage G4: While not as spacious as a crossover like the Outlander, the Mirage G4 is a roomy and efficient sedan with plenty of trunk space.

Mirage: The hatchback twin of the G4 offers less storage space, but city-smart dimensions and a surprisingly spacious cabin.

Lancer and Lancer Evolution: While these two nameplates are designed more for sporty thrills than convenience, you can make them daily drivers thanks to standard AWD and high fuel ratings.

i-MiEV: Forget about filling up completely with the i-MiEV’s range of 115 MPGe. However, cramped seating and small dimensions make this less family-friendly.

If you’re still not sure which of the best Mitsubishi models are for you, swing by Larry Jay Mitsubishi for a test drive. Our associates would be happy to guide you through the process.

Mitsubishi Charity Efforts

Mitsubishi Charity Efforts

Mitsubishi, in addition to providing its consumer base with quality products, seeks to contribute to the betterment of the communities it serves. From protecting the environment to encouraging employee representatives to take part in their local volunteering services, Mitsubishi charity efforts run the full spectrum of causes.

Environmental Charter: Drafted in 1996 and updated in 2010, the charter outlines Mitsubishi’s goal to reduce its impact on the environment.

Alberta-Pacific Forest Industries Inc.: A joint venture, Mitsubishi supports this organization that manages 13.6 million acres of preserved wilderness in Canada.

MC Foundation for the Americas: An organization founded to cover both the social and physical aspects of environmentalism, the Foundation for the Americas not only conserves the environment, but educates individuals on how they can help as well.

Matching Gifts Program: Mitsubishi matches employee donation to any non-proft organization, two dollars for every one dollar donated.

Representative Community Involvement: All Mitsubishi employees are encouraged to take part in their local communities and volunteer their time to making a better world.

Mitsubishi charity efforts extend beyond those listed above, encapsulating poverty and human rights as well as other environmentalist efforts. Mitsubishi is sure to continue its contribution to various causes in the future.

Mitsubishi Red Cross Partnership Raises $30,000 for Fire Safety

Mitsubishi and Red Cross Fundraiser

 

Mitsubishi is teaming up with the Red Cross in order to raise money. The funds raised will be instrumental in helping the Red Cross Home Fire campaign meet its goals. Smoke alarms will be purchased for low-income and at-risk homes, to reduce the number of home fires in low socio-economic neighborhoods.

 

According to Mitsubishi, the Mitsubishi Red Cross Partnership in Normal, Illinois has donated a total of $30,000 in order to increase the number of fire alarms in the area. This is designed to prevent injuries and fatalities, especially for those at risk such as children, women, and lower class individuals. Fire alarms are essential for every home, but they are an emergency device that often goes overlooked.

 

“The American Red Cross is a great organization that works to improve the well-being of the community. We’re honored to play a part in the Red Cross Home Fire campaign and trust that the donation made today will further their efforts,” said Don Swearingen, executive vice president of Mitsubishi North America.

 

This is just one of the many ways Mitsubishi is dedicated to giving back to those in need.

Mitsubishi Joins Philippine CARS Program

By Mike Gonzalez (TheCoffee) - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2303519

By Mike Gonzalez (TheCoffee) – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=2303519

 

Mitsubishi Motors Philippines Corp. announced in mid-February that it plans to invest 4.3 billion Philippine pesos (about $90 million US) in the Philippine CARS Program.

The CARS Program, or the Comprehensive Automotive Resurgence Strategy Program, is designed to attract investments and revitalize the automotive industry in the Philippines, turning it into a center for vehicle production. The program was implemented by the Philippine government in 2015 and offers more than P27B in incentives to local auto assemblers.

MMPC will use the incentives of the CARS Program to send the sedan and hatchback versions of the 2017 Mirage into production. Part of the P4.3B MMPC invests will go to building a stamping facility to ensure more content is created locally.

Mitsubishi’s involvement in the CARS Program, its large investment, and the operations at its Sta. Rosa plant where it will begin building the new Mirage will help to expand job opportunities in the area. Mitsubishi will buy from local parts suppliers and in exchange provide them with new technologies.

Mitsubishi U.S. Sales Aim for Goal of 100,000

Salesman Handing Over Keys

Mitsubishi is on a good run right now. After having one of their best years ever in 2015, thanks to the success of the Outlander and Outlander Sport, the company is optimistic as they look towards the new year. Mitsubishi US sales are predicted to reach the company’s goals of 100,000 units sold during the course of 2016. And armed with a new sales strategy and compact direction, Mitsubishi fully intends to accomplish those numbers.

When Mitsubishi says the company is on track to continue its current momentum, it means it. In the year of 2015, the brand’s numbers were up 23 percent, selling 95,342 units. The company has to raise those numbers by less than 5,000 units in order to achieve the goal of 100,000. With company goals now focusing on revamping Mitsubishi’s entire lineup to include more crossovers and less of anything else, and with crossovers trending as the industry’s most popular segment, Mitsubishi is poised to demolish the goals it has set so far.

Within the next four years, Mitsubishi plans on releasing five either entirely new or completely redesigned vehicles. Four of them are going to be crossovers, while three of them will all belong to the Outlander nameplate, including everything from the anticipated Outlander PHEV to a redesigned Outlander and Outlander Sport. Mitsubishi US sales are sure to rocket with these additions to the company’s already successful lineup.

Help Mitsubishi make their goal. Browse our inventory, then schedule a test drive today!

Mitsubishi eX Concept Confirmed for Production

Following the Tokyo Motor Show last October, the public expressed interest in the showing of the Mitsubishi eX concept. The concept was displayed as part of Mitsubishi’s continued efforts to introduce new crossovers to the company’s lineup following the success of the Outlander and Outlander Sport. Now, however, the eX crossover has been confirmed for production, and the concept is making its way into Mitsubishi’s lineup as a road-legal nameplate.

The eX concept will become an as-yet unnamed crossover aiming for a release date sometime in early 2018. Following the redesign of the Outlander and the Outlander Sport, which will make the Outlander slightly larger and the Outlander Sport slightly smaller, Mitsubishi will make room in their lineup for the eX production model, which will fall in between the two other crossovers.

Mitsubishi’s designer Tsunehiro Kunimoto aimed to make the Mitsubishi eX concept more rugged and utilitarian than other vehicles in the company’s lineup. Now that the company is changing direction, Kunimoto is aiming towards giving the brand a common, signature look, but he is still playing around with different styling cues.

Keep your eyes on our website to get your new eX as soon as it’s available!

Mitsubishi Outlander PHEV Finally Coming to the US

A Mitsubishi Outlander out on a sunny day

The Outlander PHEV is coming to America!

For a few years now, Mitsubishi has been marketing a plug-in hybrid EV version of its popular Outlander family in other countries, such as the United Kingdom, but the variant never made its debut on North American soil. However, following the introduction of the Outlander’s next generation sometime after 2017, the Mitsubishi Outlander PHEV will finally be available in the US.

The decision accompanies Mitsubishi Motors’ announcement that the company has reevaluated its plans and has chosen to more aggressively target the SUV segment. The current generation of the Outlander PHEV could arrive in the US as early as next May. In addition, the automaker expects to have released three new SUVs to the lineup by 2020, including a new unnamed crossover, the next installment of the Outlander, and a new Outlander Sport. Mitsubishi says all three vehicles will offer optional hybrid powertrains, in addition to the traditional gas setup.

The Mitsubishi Outlander PHEV has been around for four years now, but the company is just now bringing the plug-in hybrid model to the American market. However, the decision makes sense now that Mitsubishi Motors North America, Inc. has turned their sights on the SUV market in an attempt to focus on their strengths.

Can’t wait to get your hands on a new Outlander? You can at least partially quench your thirst for the PHEV by test driving a 2015 Outlander at Larry Jay Mitsubishi today!

Mitsubishi November Sales Demonstrate Company Success

Mitsubishi 2016 model lineup

Mitsubishi was looking fierce in November!

Mitsubishi November sales numbers have been released to the public, and the company continues to enjoy one of its best years yet due to the continued success of the Mitsubishi Outlander and the SUV’s variants. So far in 2015 Mitsubishi Motors has sold over 87,000 units year-to-date, a stark contrast to 2014’s numbers of just over 71,000 within the same time period. That’s a 23 percent increase!

In just November alone, Mitsubishi Motors North America, Inc. has sold 6,722 products – up 3.6 percent from November 2014’s sales numbers. The Outlander shows the biggest leap in sales from the previous year, with an increase of 69.3 percent, or sales of 1,717 units. The Outlander Sport sold even more units in November; the popular SUV saw 2,955 units sold last month.

Mitsubishi’s continued success with their SUVs has caused the company to turn its attention to the SUV segment. Over the next five years, Mitsubishi plans to introduce three new SUVs to the US lineup. Mitsubishi November sales certainly back up this decision, as the company continues to find great success.

See why more people choose Mitsubishi by scheduling a test drive at Larry Jay Mitsubishi today!

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