Archive for Mitsubishi News

2018 Mitsubishi Outlander PHEV Wins Title of “Best Green Winter Vehicle”

Best Green Winter Vehicle

Mitsubishi hit the jackpot with the Outlander PHEV. The award-winning Mitsubishi Outlander already made waves in the SUV segment after its 2016 redesign, and the 2018 Mitsubishi Outlander PHEV was highly anticipated in the U.S. as the first-ever hybrid SUV at its price point. Now, it’s getting attention with a new accolade, as the New England Motor Press Association’s “Best Green Winter Vehicle.”

Winters aren’t as tough here in North Carolina as they are up in New England, but having a member of the hybrid segment that can handle hazardous weather and slippery road conditions always comes in handy. Features like traction control and all-wheel drive proved themselves capable when tested on New England roads in the wintertime. Plus, with add-ons like heated seats and side mirrors in addition to active driver assist features, as well as de-icers for the front and rear windshields, the Mitsubishi Outlander PHEV helps take the headache out of navigating slick roads.

The fact that the 2018 Mitsubishi Outlander PHEV provides hybrid fuel economy in addition to all of its SUV capabilities is what made it the clear winner of the “Best Green Winter Vehicle” award. Even though it’s summertime here in Charlotte, it never hurts to prepare yourself for winter driving later this year.

Mitsubishi Wins Awards for Innovation and Design

Mitsubishi Wins Awards

It’s never surprising when Mitsubishi wins awards. The brand is constantly revising its current lineup and updating with new vehicles to match the ever-evolving needs of the modern driver. So when Mitsubishi won two GOOD DESIGN awards this spring, the news came as no surprise.

The Chicago Athenaeum Museum of Architecture and Design GOOD DESIGN is an award program that started back in 1950. The contest awards brands that prioritize innovation, as well as progressive designs which help push the industry into new territory.

This year, Mitsubishi received one award for the new Eclipse Cross and one award for the GT-PHEV Concept. The 2018 Eclipse Cross is the newest vehicle in the Mitsubishi lineup. The new crossover takes its name from the Mitsubishi Eclipse, a beloved sport car no longer in production. The modern design of the Eclipse Cross pays homage to its namesake with a sleek design and performance functions such as available all-wheel drive.

The Mitsubishi GT-PHEV Concept debuted at the 2016 Paris Motor Show. It has no plans to be in production at any point, but rather serves as a model for the direction that Mitsubishi aims to go with design and innovation. Since the GT-PHEV Concept foreshadows the future of this pioneering company, it’s no wonder it received honors for influencing the design of the automotive industry as a whole.

Visit us at Larry Jay Mitsubishi to test drive the 2018 Eclipse Cross or to take one of the brand’s other stylish models for a whirl.

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross

Mitsubishi Announces New Advertising Campaign for the Eclipse Cross - Larry Jay Mitsubishi - Charlotte, NC

When a new car is born, a new advertising campaign is born as well. It’s one of the best and most efficient ways to spread the news about a fresh addition to the lineup. Mitsubishi recently shared some information about its upcoming ad campaign for the all-new Eclipse Cross.

 

The campaign is called “A Classic Reborn,” an apt title considering the circumstances surrounding the Mitsubishi Eclipse Cross, a crossover that slots between the Mitsubishi Outlander and the Outlander Sport models. While its design may be new, its name is not. The original Mitsubishi Eclipse was a beloved sports sedan that was discontinued a few years back.

 

But the new Mitsubishi Eclipse Cross was designed to meet more current needs. It’s still sporty in performance and appearance, but can accommodate lifestyles that require additional benefits of a crossover. That’s what Mitsubishi intends to share in its “A Classic Reborn” ad campaign, which will appear on its YouTube Channel and major television networks. Violin and piano play “I Wanna Rock” by Twisted Sister over shots of the Eclipse Cross driving in the night. The mysterious ad will engage the attention of viewers, letting them know that there’s a new Mitsubishi in town.

Contact us at Larry Jay Mitsubishi for the latest news about the Eclipse Cross reboot. You can also stop by to test drive your favorite 2018 Mitsubishi model.

Mitsubishi Evo Is Coming Back in a New Form

Mitsubishi Evo is coming back - Larry Jay Mitsubishi Charlotte, NC

2015 Lancer Evolution Shown

The Mitsubishi Lancer Evolution was one of the most beloved Mitsubishi models. This sports sedan had a big following, but it wasn’t enough to keep it in production. The last Evo rolled off the line in 2016. However, we have learned that there is a chance the Mitsubishi Evo is coming back, but in a new form.

Recently, in an interview with Motor1, Mitsubishi’s UK managing director, Lance Bradley, indicated that the Evo nameplate could make a comeback. If it did make a return, he claimed that it would be different than the previous Evo models.

“Our focus is on SUVs and electrified drivetrains, but it’s possible that there could be an option for a more performance-orientated version of one of the models,” Bradley elaborated. “The hybrid market is still developing, but an electric drivetrain is usually quicker than an internal combustion powertrain, so you can have some very exciting electrified drivetrains.”

Bradley went on to say that Evo fans are very attached to the model’s name. If Mitsubishi did resurrect the Evo moniker, it would need to be very careful with its choice. We would expect to see something spectacular that would be true to this ride’s heritage.

For more details about the possible Evo revival and to test drive our range of other models, stop by Larry Jay Mitsubishi.

What to Expect From Mitsubishi in 2018

What to Expect from Mitsubishi in 2018 0- Larry Jay Mitsubishi Blog

The 2017 model year is winding down which means automakers are ready to roll with new and improved 2018 models. Mitsubishi will be putting its 100th anniversary in the backseat as the automaker continues to innovate. Here’s a quick look at what to expect from Mitsubishi in 2018!

As expected, the Japanese brand will unveil new 2018 models for all vehicles except for those that will be leaving the production line. Unfortunately for the Mitsubishi Lancer, the 2017 model year will be its last.

There is reason for excitement and impatience though. A new crossover will join the ranks of the Mitsubishi Outlander and Outlander Sport in the 2018 model year. The 2018 Mitsubishi Eclipse slides onto roads with a sport-inspired design, precision handling, and room for the whole family. It isn’t the only change coming to the Mitsubishi crossover lineup though.

The 2018 Mitsubishi Outlander Sport will boast a refreshed designed. The model officially debuted at the New York International Auto Show earlier this year. It heads to dealership showrooms this fall and includes new features and safety technologies.

We here at Larry Jay Mitsubishi can’t wait to see what surprises are in store for the 2018 model year!

Why Mitsubishi Has Succeeded for a Century

100 Years of Mitsubishi

 

Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.

 

Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.

 

While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.

 

Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.

 

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

Why the Evo Was Discontinued and How Mitsubishi Will Replace It

In its prime, the Mitsubishi Lancer Evo was a regular competitor in the market for road and rally cars. The rivalry between the Evo and Subaru’s Impreza- based WRX was heated, and it was always interesting to see what each company would do to outperform the other.

 

Unfortunately, Mitsubishi has decided to discontinue the Evo to focus on other concepts and designs. While this is disappointing for Evo fans everywhere, Mitsubishi has some pretty cool plans for the future.

 

Mitsubishi Concept GC-PHEV

 

This next-generation full-size SUV is poised to change the way that people think about SUVs. It’s based on a front engine, rear-wheel layout plug-in hybrid EV system, and it will feature advanced “connected car” technology.

 

Mitsubishi Concept AR

 

This next-generation multi-purpose vehicle utilizes a hybrid system, and it will feature a danger detection system to keep drivers safe.

 

Mitsubishi Concept GR-HEV

 

This Sport Utility Truck seamlessly blends all of the great features of Mitsubishi’s Triton, while also providing the comfort and style of an SUV.

 

Mitsubishi Concept CA-MiEV

 

The design of this vehicle is a strong indication of the direction in which Mitsubishi believes that cars are going. It is a purely electric vehicle with a deep, sophisticated, and clean exterior.

 

While it’s disappointing that Mitsubishi discontinued the Evo, there are plenty of great designs ahead for fans to look forward to!

Best Mitsubishi Models for Families

Best Mitsubishi Models for Families

We know buying a family hauler is tough. You need something roomy and comfortable, efficient enough to fit in your gas budget, and safe enough to drive around the kids. Here’s a ranking of the best Mitsubishi models for family transportation, starting with the best.

Outlander and Outlander Sport: The Outlander Sport is the most popular Mitsubishi model on the market right now, and for good reason. Both the Outlander and its Sport sibling were totally redesigned to stand out in the crossover segment.

Mirage G4: While not as spacious as a crossover like the Outlander, the Mirage G4 is a roomy and efficient sedan with plenty of trunk space.

Mirage: The hatchback twin of the G4 offers less storage space, but city-smart dimensions and a surprisingly spacious cabin.

Lancer and Lancer Evolution: While these two nameplates are designed more for sporty thrills than convenience, you can make them daily drivers thanks to standard AWD and high fuel ratings.

i-MiEV: Forget about filling up completely with the i-MiEV’s range of 115 MPGe. However, cramped seating and small dimensions make this less family-friendly.

If you’re still not sure which of the best Mitsubishi models are for you, swing by Larry Jay Mitsubishi for a test drive. Our associates would be happy to guide you through the process.

Mitsubishi Charity Efforts

Mitsubishi Charity Efforts

Mitsubishi, in addition to providing its consumer base with quality products, seeks to contribute to the betterment of the communities it serves. From protecting the environment to encouraging employee representatives to take part in their local volunteering services, Mitsubishi charity efforts run the full spectrum of causes.

Environmental Charter: Drafted in 1996 and updated in 2010, the charter outlines Mitsubishi’s goal to reduce its impact on the environment.

Alberta-Pacific Forest Industries Inc.: A joint venture, Mitsubishi supports this organization that manages 13.6 million acres of preserved wilderness in Canada.

MC Foundation for the Americas: An organization founded to cover both the social and physical aspects of environmentalism, the Foundation for the Americas not only conserves the environment, but educates individuals on how they can help as well.

Matching Gifts Program: Mitsubishi matches employee donation to any non-proft organization, two dollars for every one dollar donated.

Representative Community Involvement: All Mitsubishi employees are encouraged to take part in their local communities and volunteer their time to making a better world.

Mitsubishi charity efforts extend beyond those listed above, encapsulating poverty and human rights as well as other environmentalist efforts. Mitsubishi is sure to continue its contribution to various causes in the future.

Mitsubishi Red Cross Partnership Raises $30,000 for Fire Safety

Mitsubishi and Red Cross Fundraiser

 

Mitsubishi is teaming up with the Red Cross in order to raise money. The funds raised will be instrumental in helping the Red Cross Home Fire campaign meet its goals. Smoke alarms will be purchased for low-income and at-risk homes, to reduce the number of home fires in low socio-economic neighborhoods.

 

According to Mitsubishi, the Mitsubishi Red Cross Partnership in Normal, Illinois has donated a total of $30,000 in order to increase the number of fire alarms in the area. This is designed to prevent injuries and fatalities, especially for those at risk such as children, women, and lower class individuals. Fire alarms are essential for every home, but they are an emergency device that often goes overlooked.

 

“The American Red Cross is a great organization that works to improve the well-being of the community. We’re honored to play a part in the Red Cross Home Fire campaign and trust that the donation made today will further their efforts,” said Don Swearingen, executive vice president of Mitsubishi North America.

 

This is just one of the many ways Mitsubishi is dedicated to giving back to those in need.

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