Archive for History

Old-School Cool: Check Out These Classic Mitsubishi Commercials

Classic Mitsubishi Commercials | Larry Jay Mitsubishi| Charlotte, NC

Are you ready for your daily dose of 90s throwback? The News Wheel recently dipped into the Mitsubishi vault of old ads and resurrected these classic Mitsubishi commercials from the 1990s. Be ready for a nostalgic drive down memory lane in your 1995 Mitsubishi Eclipse.

  • This 1990 Eclipse GS commercial is the oldest on the watch list today. Funnily enough, the ad foreshadows the 2017 eclipse that we celebrated in August of last year. But back in 1990, it was nearly 30 years away. Watch the clip here.
  • The 1992 Eclipse ad features a 1991 Mitsubishi 3000 GT alongside the 1992 Eclipse and “Dueling Banjos.” Watch the clip here.
  • The 1995 Eclipse commercial gets a little weird when it pokes fun at an old man and his broken down truck, passed unhelpfully by a wicked fast 1995 Eclipse Cross with 210 horsepower. Watch the clip here.
  • The 1999 Eclipse ad is the first of this series, not star the same narrator. Instead, we are made to read the words, “You still have your youth. Get our and misspend some of it,” which seems to imply we should do that in the 1999 Eclipse. Watch the clip here.

As great as the 90s were, however, the current decade definitely has its own exciting advantages — like the new 2019 lineup of Mitsubishi models. Take one for a test drive when you visit us at Larry Jay Mitsubishi.

Mitsubishi Evo Is Coming Back in a New Form

Mitsubishi Evo is coming back - Larry Jay Mitsubishi Charlotte, NC

2015 Lancer Evolution Shown

The Mitsubishi Lancer Evolution was one of the most beloved Mitsubishi models. This sports sedan had a big following, but it wasn’t enough to keep it in production. The last Evo rolled off the line in 2016. However, we have learned that there is a chance the Mitsubishi Evo is coming back, but in a new form.

Recently, in an interview with Motor1, Mitsubishi’s UK managing director, Lance Bradley, indicated that the Evo nameplate could make a comeback. If it did make a return, he claimed that it would be different than the previous Evo models.

“Our focus is on SUVs and electrified drivetrains, but it’s possible that there could be an option for a more performance-orientated version of one of the models,” Bradley elaborated. “The hybrid market is still developing, but an electric drivetrain is usually quicker than an internal combustion powertrain, so you can have some very exciting electrified drivetrains.”

Bradley went on to say that Evo fans are very attached to the model’s name. If Mitsubishi did resurrect the Evo moniker, it would need to be very careful with its choice. We would expect to see something spectacular that would be true to this ride’s heritage.

For more details about the possible Evo revival and to test drive our range of other models, stop by Larry Jay Mitsubishi.

Mitsubishi Racing and Rally Cars: A Century of Performance

Mitsubishi racingMitsubishi’s history dates back to 1917, when the Mitsubishi Shipbuilding Co. released the Model A, the first ever Mitsubishi vehicle. A century later, Mitsubishi is still producing high-quality, affordable vehicles all over the world, including a range of incredible cars for the racing circuit.

The history of Mitsubishi racing goes back to the 1960s, when the automaker entered the Mitsubishi 500 Super DeLuxe in the Macau Grand Prix in 1962. Initially a marketing tactic to promote the brand’s first post-war vehicles, the 500 Super DeLuxe destroyed the competition, taking the top four places in the Under 750 cc category.

Mitsubishi’s racing success continued through the years in more than just circuit racing—in the 1970s it dazzled the off-road racing world, sweeping the top spots in the East African Safari Rally and the Southern Cross Rally, multiple times. Since it started competing in the World Rally Championship in 1973, Mitsubishi has won 34 titles.

Mitsubishi is also the most winning automaker in Dakar Rally history, with 12 wins from the late 1980s to 2007. These are just a few of Mitsubishi’s many racing wins throughout its long history. To find out more about Mitsubishi’s performance vehicles, give us a call at Larry Jay Mitsubishi!

Why Mitsubishi Has Succeeded for a Century

100 Years of Mitsubishi

 

Rome wasn’t built in a day, and neither is any type of successful company. As Mitsubishi celebrates its 100th anniversary, it deserves a respectful look at its humble beginnings and its big impact on the automotive world.

 

Mitsubishi started as a shipping firm in 1870. The firm, which was run by Yataro Iwasaki, was around for over 40 years before the company tried its hand at a car, the Model-A, in 1917. However, this hand-made car was too expensive to produce and wasn’t a success. Nevertheless, the company persevered. Even while they had to market under the guise of Dodge in order to get their foot in the door, in 1982 Mitsubishi finally made its first official American debut.

 

While the company was being marketed under the Chrysler umbrella, they still worked to engineer and invent technologies that would change the automotive world. Mitsubishi designed the first-ever Traction Control System and the first Gasoline Direct Injection (GDI) engine. They also began development on electric vehicles even years before they made their Drive@Earth pledge, which promises to create vehicles that can coexist with a healthy environment.

 

Today, Mitsubishi has continued to redefine standards in electric and hybrid vehicles. Vehicles like the i-MiEV and the Plug-In Hybrid PHEV SUV provide just a glimpse of what’s to come in this dedicated company. A lot has happened for Mitsubishi in the last century, and the upcoming years are sure to be filled with just as much surprise and innovation.

 

Famous Women in Automotive History

Florence Lawrence

By Wisconsin Center for Film and Theater Research – http://www.wisconsinhistory.org/whi/fullRecord.asp?id=105441, Public Domain, https://commons.wikimedia.org/w/index.php?curid=29853603

 

This month we wanted to take the time to talk about some of the famous women in automotive history.

  • Mary Anderson. In 1903, this woman invented something that is used on every single car in the world today—the windshield wiper. Her version was a swinging arm with a rubber blade that was manually operated from inside the car. So, the next time you switch on your wipers, think about automotive pioneer Mary Anderson.
  • Florence Lawrence. Silent film star Florence Lawrence purchased her first car in 1913 and realized it was missing some important safety features—turn signals and brake lights. So, she invented. Her simple invention didn’t actually involve lights, but was an “auto signaling arm” that would raise a sign indicating which direction the driver was going to turn. The brake signal raised a “stop” sign.
  • Helene Rother. In 1943, she was hired as the first female automotive designer. She was originally a French jewelry designer, but GM hired her to design some elegant interiors for upscale cars. She spent much of the rest of her career on automotive interior design.
  • Denise McCluggage. She was one of the most celebrated racers of the 1950s, conquering the most difficult tracks all over the world.

As you can see, women played a vital role in making the automotive industry what it is today.