Archive for Author Larry Jay Mitsubishi

Mitsubishi Recognized for Its Empowerment of Women Workers

Workplace diversity can be one of the most valuable strengths that a company possesses. Different perspectives can result in new ideas and strong strategies. That’s why Mitsubishi is so committed to increasing the diversity of its workforce.

These efforts were recently recognized, as Mitsubishi earned a position as an MSCI Japan Empowering Women Index constituent.

The MSCI Japan Empowering Women Index, or WIN for short, examines efforts by several Japanese companies to make the workplace a more welcoming and healthy environment for women. Mitsubishi has now been recognized by the organization for two years in a row, demonstrating the automaker’s commitment to making the workplace a better environment for women workers.

Roughly five years ago in July of 2014, Mitsubishi launched the Diversity Promotion Policy. This policy not only worked to make the workplace an improved environment for women but other groups of diverse workers as well. Mitsubishi followed the Act on the Promotion of Female Participation and Career Advancement in the Workplace for its women workforce in particular. This helped facilitate more time off for new and expecting mothers, as well as on-site facilities geared toward the female workers at Mitsubishi.

Mitsubishi plans to introduce new diversity efforts in the next upcoming years, and we here at Larry Jay Mitsubishi are certainly proud of these initiatives.

2019 Mitsubishi Outlander PHEV Named Best Plug-In Hybrid | Charlotte, NC

2020 Mitsubishi Outlander PHEV | Larry Jay Mitsubishi | Charlotte, NC

It’s not every day an electrified vehicle gets to call itself the best plug-in hybrid, but the 2019 Mitsubishi Outlander PHEV recently took that title for itself. The New England Motor Press Association announced the winner of the “Best in Class Green Vehicle Hybrid or PHEV” at the Winter Vehicle Awards. The association seems to like the Outlander PHEV — they called it the Best Green Winter Vehicle at the same event in 2018.

 

The Winter Vehicle Awards are unique. They involve a vehicle-testing competition in New England, a region of the U.S. known for its harsh winters. With frigid temperatures and several inches of snow on the ground, New England makes for the perfect place to put vehicles to the test. According to the tests conducted this past winter, the 2019 Mitsubishi Outlander PHEV scored top marks, proving itself a capable and efficient plug-in hybrid.

 

So what makes the 2019 Mitsubishi Outlander PHEV the best plug-in hybrid? Especially when it comes to the winter months, the Mitsubishi Outlander PHEV helps out drivers by providing them more confidence through the Super All-Wheel Control system. Plus, since it’s affordable and spacious, this PHEV SUV is a perfect pick for families.

 

Want to learn more? You can schedule a test drive at Larry Jay Mitsubishi.

Reports Suggest Mitsubishi Plans to Resize SUV Lineup

Mitsubishi Outlander PHEV | Charlotte, NC

Crossovers and SUVs are quickly becoming some of the most popular and in-demand vehicles on the road today. As such, SUVs are a crucial part of any automaker’s lineup. In recent years, Mitsubishi heavily prioritized crossovers and SUVs, turning out favorites like the Outlander, the Outlander PHEV, and the Eclipse Cross. Now Mitsubishi wants to offer even more variety in its SUV lineup. To do so, it has announced plans to resize its entire lineup of crossovers and SUVs.

 

While SUVs like the Mitsubishi Outlander, Outlander Sport, and Eclipse Cross all offer distinct features that appeal to different lifestyles, they are all relatively similar in size. In order to further differentiate between these SUVs and make it easier for you to discover which is right for you, reports suggest that Mitsubishi plans to redesign the size differences between their SUVs.

 

Rumors claim that the Outlander is slated to increase in size while the Outlander Sport will become smaller. The Eclipse Cross, on the other, seems like it will stay the same.

 

Additional rumors suggest even more exciting changes to come to the Mitsubishi SUV lineup. For example, the Eclipse Cross is reportedly poised to see the addition of a Hybrid variant.

 

Ready to check out the latest innovations from Mitsubishi? Come visit us at Larry Jay Mitsubishi.

The Future of Mitsubishi is Called “Engelberg” | Charlotte, NC

2019 Mitsubishi Outlander - Charlotte, NC

Mitsubishi introduced the world’s first plug-in hybrid SUV with the Outlander PHEV, and now they’re pushing hybrid electric vehicle design to the next level with the Mitsubishi Engelberg. This March at the Geneva Auto Show, Mitsubishi unveiled its latest concept vehicle, the Engelberg Tourer. The concept vehicle is a plug-in hybrid SUV, celebrating the automaker’s twin-motor PHEV system.

Like the Outlander PHEV, the Engelberg Tourer incorporates a 2.4-liter gasoline engine and two electric motors — one mounted on each the front and rear axles. With such a configuration, the vehicle’s torque is split between the front and rear, providing intuitive and dynamic all-wheel drive. The Engelberg Tourer takes this smart system a step further: when a destination is inputted into the vehicle’s navigation system, the vehicle automatically uses weather, traffic, and road information to determine how it employs torque and battery power. While offering advanced, all-wheel drive performance, the Engelberg also offers impressive efficiency, delivering an all-electric driving range of 43.5 miles and total driving range of 435 miles with a fully-charged battery and full tank of gas.

Design-wise, the Engelberg Tourer definitely looks futuristic. The vehicle features a large black grille, distinctive and bold running lights, and dramatic contouring. Since the vehicle is named after a Swiss ski town, it also features a concealed roof carrier for snowboards.

While the Engelberg Tourer is just a concept, you can check out the latest Mitsubishi innovations at Larry Jay Mitsubishi.

Mitsubishi Mirage G4 Wins Best Value in America Award | Charlotte, NC

Mitsubishi Mirage | Charlotte, NC

The Mitsubishi Mirage G4 recently earned recognition for its incredible value. As recognized by the  Vincentric Best Value in America Award, the Mirage G4 has a wide range of features at an incredibly affordable price. The Mirage G4 also took home the gold for the subcompact category. Vincentric, a cost and consumer insight company, gives out these special awards just once a year to top vehicles on the market.

According to Mitsubishi, Vincentric awards vehicles based on statistical analysis and pricing models to determine which models truly provide the best value. The Mirage G4 is also the most efficient gas-powered non-hybrid vehicle on the market thanks to its fuel-sipping 1.3-liter engine — and the budget-friendly starting price doesn’t mean you have to sacrifice features like Bluetooth, a touchscreen display, and smartphone connectivity.

“The popular Mitsubishi Mirage G4 sedan is an efficient and value-oriented offering that has an important place in our North American lineup,” said Fred Diaz, President and CEO of MMNA. “This award recognition by Vincentric further illustrates the strong value play that Mirage G4 offers to consumers.”

In addition to impressive features, the Mirage G4 also has among the most comprehensive warranties on the market, which means you can really save in the long run. These include a transferable 5-year/60,000-mile new vehicle limited warranty, 10-year/100,000-mile powertrain limited warranty, 7-year/100,000-mile anti-corrosion perforation limited warranty, and five years of roadside assistance.

Interested in getting the most bang for your buck? Come test drive the Mirage G4 at Larry Jay Mitsubishi.

Mitsubishi’s SUV Lineup Is Going Through A Growth Spurt

Mitsubishi’s SUV Lineup Is Going Through a Growth Spurt | Charlotte, NC

It’s no surprise that Mitsubishi Motors is placing its focus on SUVs and crossovers. The brand has found a lot of success with its affordable, well-equipped models, including the latest Eclipse Cross, which sold over 80,000 units globally just within its first year. Now, it seems Mitsubishi’s SUV lineup is growing once again.

At the Geneva International Motor Show in March, Mitsubishi has plans to unveil its latest SUV design. It has released a teaser image of the new model, which it has dubbed the Engelberg Tourer, after the famous Swiss winter resort. The image is a dark picture of the front end that highlights some bold LED light designs next to the grille and on the roof.

One thing that will help make this new model stand out from the crowd is its electric powertrain. In 2017, Mitsubishi showed off an electric concept called the e-Evolution Concept. It’s possiblethat  this design could be a hint of what we could see from the Engelberg Tourer.

The e-Evolution was powered using three advanced electric motors and a high-capacity battery system. It also came with all-wheel drive, active yaw control, and torque vectoring. Perhaps we will see these features in Mitsubishi’s new model.

The Engleberg Tourer isn’t available yet, but you can check out the rest of Mitsubishi’s SUVs at Larry Jay Mitsubishi.

Mitsubishi Celebrates Successful Sales in 2018

Mitsubishi Celebrates Successful Sales in 2018 | Larry Jay Mitsubishi | Charlotte, NC

The close of the 2019 calendar year marked a time for celebration for Mitsubishi: after six straight years of reputable profits in the United States, 2018 proved to be Mitsubishi’s best sales year for the past 11 years. Mitsubishi sold a remarkable 118,000 vehicles in the states during 2018, which is an impressive 15-percent increase from 2017.

Segment-Leading Crossovers

Mitsubishi’s remarkable line of crossovers helped the automaker achieve such sales success. The Outlander improved on its 2017 sales by over six percent, while its smaller sibling — the Outlander Sport — had its best sales year ever, posting an 18-percent increase. The smart and efficient Outlander PHEV also put up great numbers, selling 4,166 units for the year, and the all-new Mitsubishi Eclipse Cross more than doubled that number, selling 9,485 units for the year.

City-Savvy and Efficient Mirage Soars

The Mitsubishi Mirage pleased those looking for a fuel-efficient ride in 2018, so much so that the Automotive Science Group named the car Best Economic Performance Car and gave it the Best 5-All-Around Performance award. Together, the Mitsubishi Mirage and Mirage G4 reached 1,748 sales, which is a 70.9-percent increase from 2017.

Get Ready for 2019

Mitsubishi is poised to increase sales even further in 2019. Mitsubishi Motors President and CEO, Fred Diaz, expressed pride at the brand’s accomplishments this past year and confidence for the current year. “2018 was a banner year for Mitsubishi Motors in the U.S. […] Looking forward, we’re optimistic about the year ahead of us and continuing our sales momentum.”

Contact us at Larry Jay Mitsubishi for more news from the brand. Or to set up a test drive of a shiny new Eclipse, Outlander, or another model. Let’s hope that we can keep this trend up and make 2019 Mitsubishi’s best sales year too!

2019 Mitsubishi Outlander PHEV Named 2019 Green SUV of the Year

2019 Mitsubishi Outlander PHEV | Larry Jay Mitsubishi | Charlotte, NC

The 2019 Mitsubishi Outlander PHEV has long been hailed as an affordable eco-friendly vehicle, and now it has the title to prove it. The model recently won the Green SUV of the Year® award at the Los Angeles Auto Show. With this prestigious award under its belt, the Mitsubishi Outlander PHEV continues to prove its worth as a top family vehicle.

Green Car Journal names the top eco-friendly vehicle the prestigious Green SUV of the Year® each year. This year, the Mitsubishi Outlander PHEV was the clear choice. By providing an efficient driving experience at an affordable price, the 2019 Outlander PHEV stole the show.

“This prestigious award is a testament to the strong value of this vehicle, and reaffirms Mitsubishi’s commitment to an electric-powered future made up of innovative and affordable vehicles,” said Fred Diaz, president and CEO, Mitsubishi Motors North America.

The 2019 Mitsubishi Outlander PHEV won Green SUV of the Year® thanks to its 2.0-liter gasoline engine and Super All-Wheel Control system. The PHEV crossover earns up to an EPA-estimated 74 mpg-e*. The crossover can charge in as little as 25 minutes.

This isn’t the only award that the 2019 Outlander PHEV has gleaned this year. Prior to winning the Green SUV of the Year® award, the model won the Best Green Winter Vehicle award from the New England Motor Press Association.

Test-drive the 2019 Outlander PHEV for yourself when you stop by Larry Jay Mitsubishi.

*Combined fuel economy – Electricity + Gasoline

11-Year-Old Rap Artist “Punks” Test Drivers in New Mitsubishi Ad

2019 Mitsubishi Outlander GT

Have you ever test-driven a potential new car, only to have a rap artist freestyle a list of its perks and features to you? Neither have we, but thanks to a collaboration between Mitsubishi and That Girl Lay Lay, the new Mitsubishi ad campaign “Punking the Test Drive” is taking drivers by surprise.

Alaya “That Girl Lay Lay” High is an 11-year-old girl who also happens to be the music industry’s youngest-ever female rap artist with a record deal. She’s following in the footsteps of previous Mitsubishi collaborators like freestyle rapper Harry Mack and reputable voice-over narrator Jon Bailey in providing a new and entertaining experience for test drivers. But That Girl Lay Lay brings her own brand of surprises to the table. Posing as a Mitsubishi sales associate’s daughter, she joins families as they ride in the 2019 Mitsubishi Outlander — until her “father” switches on the sound system for a “test,” giving her an instrumental to which she can rattle off the Outlander’s long list of features in style.

The new Mitsubishi ad brings a fun, upbeat flair to your average car commercial, and the surprise and joy on the drivers’ and passengers’ faces are genuine. Test-drive a new Mitsubishi model for yourself at Larry Jay Mitsubishi to see what all of the hype is about.

Take a Road Trip to the Best Tacos in North Carolina

Best Tacos In North Carolina | Larry Jay Mitsubishi | Charlotte, NC

Authentic Mexican food may very well be near the top of every foodie’s list of favorites. If you’re looking for authentic Mexican food in North Carolina, you will want to take a road trip to a little grocery store in Kernersville, located between Greensboro and Winston-Salem. Aside from selling fresh Mexican ingredients, the store — called Los Potros Meat Market and Taqueria — makes the best tacos in North Carolina inside its taqueria. We dare you to visit the store and not get tacos while you’re there. It can’t be done!

What makes this little store so perfect? It has such a wide selection of authentic Mexican food in the taqueria and authentic ingredients in the actual market. And the taqueria sells more than just tacos. For example, just in time for fall, Los Potros offers a scrumptious bowl of soup. Even more exciting, the store is home to so many delicious Mexican spices that you won’t find in your run-of-the-mill grocery store.

If you are ready for a road trip, hop in your Mitsubishi and enter in the address. Los Potros is located at 400 E. Bodenhamer St. in Kernersville. The store is open daily from 9 a.m. to 9 p.m.

Stop by Larry Jay Mitsubishi if you’re in need of a new vehicle to transport you to and from taco (and other culinary) destinations.

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